CLIENT: Car-Care Centers

The Brand & Campaign Context

Located in the Principality of Monaco, from its very first day, ProTech® Monte-Carlo was keen to make the most beautiful cars on the Rock shrine. In 1989, ProTech® Monte-Carlo created its first car care services center for vehicles in Monaco, carefully selecting its products and providing the very best treatments to its customers’ prestigious vehicles in the Principality. There are so many Car-care centers in China with competitive pricing. Protec Monte-Carlo was an unknown brand in this niche market. The challenge was to make it famous, to gather and maintain a community, and to create a wonderful e-reputation. ProTech Monte-Carlo was not known at all, but they made the right choice to enter the Chinese market.