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Case Study

Candeo Hotel

Context

The Brand & Campaign

Japan's tourism bonanza shows no signs of abating. The country welcomed a record 28 million visitors from abroad in 2017, an increase of 19.3% on the year. Mainland China was the No. 1 source of visitors to Japan last year, accounting for 7.35 million (25.6% of the total). Candeo Hotels, as a major hotel actor in Japan, contacted GMA to design a bespoke strategy, in order to increase their visibility in China and building up their online reputation among Chinese planning to visit Japan

Scope

Our Missions

  • 01 Website Design
  • 02 SEO
  • 03 PR - Q&A
  • 04 Social Media
Outcome

Results

+ 200% followers

+80% Media Coverage

+800% Exposure

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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