CLIENT: Candeo Hotel

The Brand & Campaign Context

Japan's tourism bonanza shows no signs of abating. The country welcomed a record 28 million visitors from abroad in 2017, an increase of 19.3% on the year. Mainland China was the No. 1 source of visitors to Japan last year, accounting for 7.35 million (25.6% of the total). Candeo Hotels, as a major hotel actor in Japan, contacted GMA to design a bespoke strategy, in order to increase their visibility in China and building up their online reputation among Chinese planning to visit Japan