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Case Study

CAMP

Context

The Brand & Campaign

Chinese food is the first worldwide sector and generated more than USD 2 trillion revenues in 2014.
85% of the Chinese people buy imported food.

The Cooperative is committed to fairness in its dealings with members and customers. It is committed to the pursuit of excellence in the production, transformation and promotion with a view to global marketing of products of the very highest quality. With a view to sustainable development, it values the expertise of its people, its capacity for innovation and respect for the environment in all its pursuits.

Scope

Our Missions

  • 01 Reputation
  • 02 Video contest
  • 03 Buzz campaign
Outcome

Results

  • 60 keywords on the first page
  • More than 5 million views
  • 203 Press releases sent
  • More than 1000 videos created
  • 22 000 fans & 446 200 engagements
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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