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Case Study

Burgundy Tourism Bureau

Context

The Brand & Campaign

Burgundy (French, Bourgogne) is an inland region of east-central France southeast of Paris. Noted for its rich history, Burgundy is probably most famous for the wines of the same name, as well as several other important varieties. They wanted to gain visibility and notoriety.

Scope

Our Missions

  • 01 SEO Baidu
  • 02 E-Reputation
  • 03 Forums de voyage
  • 04 PR
Outcome

Results

  • +3000% Chinese Traffic
  • Tourism development
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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