Skip to content
Case Study

Brasserie de Monaco

Context

The Brand & Campaign

Alcohol consumption in China is increasing rapidly! Consumers are always searching for information on websites and asking for advice from their social network, what you choose to drink is an important status symbol in China. As an alcoholic brand you need to be present on digital platforms and create a positive reputation by targeting communities in order to attract more customers.

The Brasserie brewery begun life in 1905 in Monaco. It was later destroyed in 1970 and then rebuilt on ‘Hercule’s Harbour’ in 1998. The brewery produces an artisan, non-filtrated beer, destined for the region’s luxurious hotels and restaurants. It is presented in a premium bottle and reflects Monaco’s luxurious and decadent spirit.

Scope

Our Missions

  • 01 Social Media
  • 02 KOLs
  • 03 SEO
  • 04 PR
Outcome

Results

– 3000 new followers on Weibo.
– 1000 new followers on WeChat.
– Ranking in top 2 pages on Baidu search results.
– Connections with over 50 Chinese KOL’s.
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
Read Next

Related Case Studies

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.