CLIENT: Bradelis

Renowned lingerie brand helping millions of women reshape their silhouette

Our Missions for Bradelis

e-Commerce Tmall Store Management Tmall Store Promotion

The Brand & Campaign Context

Founded in 1994, Bradelis is a delicate brand producing lingerie with high-quality Japanese craftsmanship and patented technology. The collection Bradelis New York is inspired by the chic style of the fashion capital of the world, New York. Producing thousands of innovative products over the course of 30 years, millions of their shaping bras are sold worldwide from New York to Taipei. After 2 years of having their Tmall flagship store run by another TP (Tmall Partner), Bradelis contacted GMA to work with a new TP in the hope to boost sales. Challenge accepted; GMA was proud to take over the Tmall flagship store of the brand from management to promotion.


  • 730K+ RMB of sales generated during the 618 Festival
  • 7.5% conversion rate (x2.5 higher than the competition)
  • 1:30 ROI every month