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Case Study

Bradelis

Renowned lingerie brand helping millions of women reshape their silhouette

Context

The Brand & Campaign

Founded in 1994, Bradelis is a delicate brand producing lingerie with high-quality Japanese craftsmanship and patented technology. The collection Bradelis New York is inspired by the chic style of the fashion capital of the world, New York. Producing thousands of innovative products over the course of 30 years, millions of their shaping bras are sold worldwide from New York to Taipei. After 2 years of having their Tmall flagship store run by another TP (Tmall Partner), Bradelis contacted GMA to work with a new TP in the hope to boost sales. Challenge accepted; GMA was proud to take over the Tmall flagship store of the brand from management to promotion.

Scope

Our Missions

  • 01 e-Commerce
  • 02 Tmall Store Management
  • 03 Tmall Store Promotion
Outcome

Results

  • 730K+ RMB of sales generated during the 618 Festival
  • 7.5% conversion rate (x2.5 higher than the competition)
  • 1:30 ROI every month
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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