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Case Study

Botinical

Botinical - Reinventing Pharmacy.

Context

The Brand & Campaign

A pioneer in health, beauty, and well-being, Boticinal is reinventing the Pharmacy of tomorrow, in an immersive and striking concept. In order to better meet the needs of its customers, many experts and coaches are present in pharmacies to advise them and support them in their daily objectives (Pharmacists graduates in orthopedics, Boticinal Dietetic Coach, baby planners, aromatherapists, beauty experts, etc.)! Health is a major concern for all of us. Eat healthily, practice a sport, or physical activity on a daily basis, be able to get information, use new services that really make our lives easier, consume responsibly…. These are all signs that show the need for different support: comprehensive, global, and adapted to everyone! The company reached us to take care of its Wechat and Weibo account creation and campaign creation and promotion, but also PR in order to increase its visibility in China.

Scope

Our Missions

  • 01 Weibo Account Creation
  • 02 WeChat Account Creation
  • 03 Social Media Campaigns
  • 04 Promotion
  • 05 PR
Outcome

Results

  • Increased brand awareness in China
  • Increased visibility & e-reputation in China
  • Campaigns created on WeChat & Weibo
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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