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Case Study

Black Mouses

Context

The Brand & Campaign

Chinese country opens up to the world, and Chinese people are also more aware of global trends and foreign public figures. People nowadays go online for more than 25 hours per week in China, and as half of the Chinese population is connected (667 million), it is important to not only use traditional means of communication, but also use digital to target them.

The Black Mouses are a band from Brussels, Belgium. Born from a passion for Classical, Funk, Jazz, and electro, they made a 1st pop-rock album “Introduction” and singles. They are just back from a tour in China (2014) where they played in 4 Chinese cities.

Scope

Our Missions

  • 01 Online PR
Outcome

Results

  • Publication of 100 articles
  • 10,000 fans on WeChat
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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