Skip to content
Case Study

Biotherm

Context

The Brand & Campaign

Biotherm is a French High-End skincare Brand owned by L’Oréal under the Luxury Products division. Biotherm products are formulated with a unique spa ingredient from Thermal Spring Water and offer a complete range of skincare for the face and body.
Biotherm wants a better understanding of Baidu, Search volume and consultancy of the right keywords positioning.

Scope

Our Missions

  • 01 Baidu Consulting
Outcome

Results

Confidential

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.