CLIENT: Benetton

The Brand & Campaign Context

Founded in 1965 in Ponzano Veneto, in the province of Treviso, Benetton has become one of the world’s most iconic and innovative Italian companies. It is present in the world’s most important markets and key store locations. Strongly tied to its Italian roots and its DNA of knitwear and color, it is an ambassador of contemporary casual-chic style. Benetton Group contacted GMA to prepare the official launch of the brand in mainland China through assortment selection, marketing plan, e-commerce plan, and promotion plan for their brands United Colors of Benetton and Sisley. GMA was proud to build a unique strategy and train the team for the right implementation in China.