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Case Study

Avalara

Reliable and Scalable Tax Services Provider

Context

The Brand & Campaign

Avalara provides comprehensive, automated, and cloud-based solutions that help customers of all sizes meet a wide range of tax compliance requirements, including business tax, excise tax, and other transaction taxes. These end-to-end solutions packages are fast, accurate, and easy to use to effectively manage complex and cumbersome tax compliance requirements, including those of U.S. state, local, U.S., and other international tax authorities. Avalara offers hundreds of software that pre-plugs into customer companies' finance, ERP, e-commerce, and other application platforms. The company handles millions of tax transactions for customers and free users every day, files tens of thousands of tax returns for customers every year, and manages millions of tax exemptions and other related documents. WeChat is an effective two-way communication channel in China, Avalara wants to build a channel with Chinese target groups. Then, GMA helped them to manage WeChat.

Scope

Our Missions

  • 01 WeChat Account Management
Outcome

Results

Ongoing project

About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

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