Analac is a line of baby formula products: their range include different types of infant formula milks for different stages of infant development. They are a Spanish brand boasting quality links with European milk manufacturers.
Case Study
Analac
E-commerce platforms are increasingly diversified and allow for various offers in China. From connecting with wholesalers to consumer e-retail sales and discounts and promotions. Being present on Chinese platforms is essential for your reputation and guaranteed authenticity, but also for facilitating purchases. Chinese consumers research in forums and community networks before making any purchase. If you build a good reputation here their levels of trust will increase considerably.
Context
The Brand & Campaign
Scope
Our Missions
- 01 Online shop design
- 02 Integration on JingDong & Feiniuand Haixuan
- 03 Social Media & Forum Promotion
Outcome
Results
– Exposure : More than 20 million interactions with the brand
– Branding on Social Media
– Built Strong e-Reputation
10 million Chinese mothers got to know this brand in a 6 month campaign.
About GMA
The China Marketing Team for International Brands
Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.
From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.
Meet the team and read our story14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations
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