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Case Study

Amasia

End-to-end solutions for Real Estate transactions with Chinese buyers

Context

The Brand & Campaign

Amasia has specialized its end to end real estate solution in order to help Chinese buyers with overseas estate investment and non-Chinese sellers to find buyers and investors.
For Amasia, the goal in China is Lead Generation. The best strategy to enable leads generation is omnichannel. You'll first need a Website in Chinese optimized for Baidu, then rank on your Keyword with SEO. Complementing with SEM is a good move to gain visibility at the beginning. For Amasia, PR and Q&A are incredible tools as it helps with not only getting views and traffic but also increase their credibility with Chinese buyers.

Scope

Our Missions

  • 01 BAIDU SEO
  • 02 Toutiao
  • 03 PPC
  • 04 PR
  • 05 Q&A
  • 06 Social Media
  • 07 Vietnam Campaign
  • 08 Australia Campaign
Outcome

Results

  • Baidu: In one Month 3 Main keyword ranking 1st, 34pages ranked on Baidu.
  • In China 85 leads in one month
  • Vietnam Campaign 69 leads in one month
  • Australia Campaign 16 leads in one month – extremely good for such a competitive market
  • PR on 5 real estate related platforms: Increase of Organic traffic and Reputation
  • Q&A: High traffic coming from forums posts
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.