Skip to content
Case Study

Accademia Del Lusso

Context

The Brand & Campaign

The Chinese education market evolves over time, in line with the country’s GDP. The demand for private education has become more diversified in China, and investment now comes from both local and international players. The next trend expected in 2017 is the growth of online education tools: desktop and mobile. As consumers heavily rely on recommendations, it is crucial for your institution to be visible online, in order to improve your reputation in the competitive Chinese market.

This School of Fashion & Design is located at Monte Napoleone, in the heart of Milan’s fashion district.

• Its courses in Fashion, Design and Luxury Style are delivered to students ranging from high school graduates to career professionals.

• It received the ‘Lifetime Achievement’ and ‘Fashion Profession’ awards in 2007.

• The school in Milan attracts students from all over the world and seeks to expand internationally.

Scope

Our Missions

  • 01 E-reputation
  • 02 SEO
  • 03 SEM
Outcome

Results

  • 50 leads every month.
  • Top search result on Baidu.
  • 10K visitors per month on their website.
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
14+
Years in China
1500+
Brand Launches
50+
Specialists
6
Office Locations

Want Results Like This for Your Brand?

Get a free consultation with our China marketing specialists. We'll review your situation and recommend the right approach.