CLIENT: Abrau Estates

The Brand & Campaign Context

In 1870, Czar Alexander II ordered the establishment of Abrau Estates and invited French wine masters to introduce professional champagne brewing and traditional French wine-growing techniques to Russia. After several historical changes, the town has changed its name many times, and the winery and winemaking techniques are still intact and well preserved today, enjoying a worldwide reputation. Due to the potential of the Chinese wine & spirits market, Abrau not only gains competitive advantages in wine categories but also in their specific wine taste. They contacted GMA to help them expand the Chinese market for three types of wines & spirits. After that, GMA provided a detailed digital campaign.