CLIENT: Abrau Estates
Century-old Winery in Russia
Our Missions for Abrau EstatesTmall E-Commerce Management WeChat Account Management Weibo Account Management E-reputation Baidu SEO
The Brand & Campaign Context
In 1870, Czar Alexander II ordered the establishment of Abrau Estates and invited French wine masters to introduce professional champagne brewing and traditional French wine-growing techniques to Russia. After several historical changes, the town has changed its name many times, and the winery and winemaking techniques are still intact and well preserved today, enjoying a worldwide reputation. Due to the potential of the Chinese wine & spirits market, Abrau not only gains competitive advantages in wine categories but also in their specific wine taste. They contacted GMA to help them expand the Chinese market for three types of wines & spirits. After that, GMA provided a detailed digital campaign.
- +480K EXPOSURE MONTHLY
- +20K MONTHLY VIEWS WECHAT
- TOP 10 TMALL SPARKING WINES SALES