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Case Study

A De Fussigny

One of Last French Cognac Manufacturers

Context

The Brand & Campaign

200 years is a long time to commit oneself, but ADF winery has been doing just that for decades. They have committed themselves not only in their distilling of purest cognac but also withstanding all challengers from other distilleries and remaining the last outside city center producers of high-quality spirits. Its vantage enjoys a worldwide reputation and for good reason. Every process of ADF cognac brewing is strictly supervised and controlled by special personnel, from grape selection and harvest, pressing, oak barrel production, to the final aging and blending, ADF strives to achieve excellence. A, de Fussiny contacted GMA to increase their brand reputation on the Chinese market and increase their visibility with Chinese Cognac lovers and high-end alcoholic beverage connoisseurs.

Scope

Our Missions

  • 01 Baidu SEO
  • 02 Chinese Website
  • 03 E-Reputation
  • 04 Weibo Management
  • 05 WeChat Management
Outcome

Results

Here are some of the results obtained after one month only of campaign

  • +12,138 Views on Wechat in 1 month
  • +62% Followers on Weibo in 1 month
  • + 1,200,000 Views on Weibo in 1 month
About GMA

The China Marketing Team for International Brands

Founded by Olivier Vérot and Philip Qian, GMA is a Shanghai-based digital agency on a mission to help foreign brands enter, grow, and win in China across every platform that matters.

From Baidu SEO to Douyin campaigns, from WeChat ecommerce to KOL partnerships, our bicultural team brings the strategic insight of the West and the operational fluency of China to every project.

Meet the team and read our story
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Years in China
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