What does Brexit mean for Chinese people?

The UK has made the headlines since last week after what happened with Brexit. What are Chinese people thinking about it? As one of the world’s economic powers, China, just like the US, may be more or less impacted by that news.

What is Brexit?


Before we get to Chinese thoughts on this matter. What is it about? Brexit, which is the combination of the words Britain and Exit, refers to the exit of the UK from the European Union. The UK entered the EU about 40 years ago in 1975 after British people voted YES on the referendum to join the EU.

Source: BBC.co.uk

On Thursday, June 23rd, David Cameron who was then the prime minister decided to run a referendum asking if the UK should leave the European Union. The turnout was above expectation by surpassing the 1992 general election, reaching almost 72% and accounting for 30 million votes. Unfortunately for him and others, those who voted for an exit won by 52% to 48%.

As you can see in the image below, the percentage depends on the region. West Midlands, East Midlands, and North East regions were the ones who voted the most for an exit from the EU while Scotland, London, and Northern Island preferred to stay in the EU.

David Cameron resigned from his position (effective in October 2016) and will have a new successor. In order to quit the European Union, the UK will have to request Article n°50 of the Lisbon Treaty. This process will take about 2 years before the full withdrawal.

Social media reactions in China

David Cameron

Now that you know more about what is Brexit and how it happened, what do Chinese people think about it? What are their opinion and views on this matter?

The topic went viral in China making the headlines of several newspapers and trends on social media. A hashtag was even created on Weibo, one of the most used social media in China with over 220 million active users, which is by the way the perfect microblogging platform to share ideas and opinions. The hashtag which literally means “ Britain out of the EU referendum” has “Britain out of EU Referendum’ (英国脱欧公投 ying guo tuo huo gong tou).

As you can see from the print screen below, over 1 million people are reading posts including this hashtag, and even 2000 persons subscribed to it!   The news about David Cameron stepping down was shared over 6000 times 20 minutes after it was published. Some Chinese netizens think that David Cameron did a mistake by allowing the referendum to occur. Not only did he underestimate the possibility the UK could exit the EU, he also had to pay a big price and resign from his position. One of the Chinese commenters on Weibo said “You’re not careful for a second, and before you know it you’ve made history”.

weibo brexit topic marketing china

For others, this was bound to happen and the UK won’t be the last to quit the EU. Indeed, it seems like the Netherlands may be the next to conduct a referendum about the EU. An article written by the Chinese version of the Wall Street Journal was widely shared and attracted a lot of attention. Some Chinese netizens even had some “discriminatory tendencies” surely due to a lack of knowledge about the EU. For example one of them said that “Muslim immigration has greatly contributed to countries leaving the EU,” even though we do know that it isn’t only about that financial and immigration issues from any country (regardless of the religion), this led to some tensions inside of the UK.

What does Brexit mean for Chinese travelers?

crossborder China

According to West Strait Morning Post, a Chinese local newspaper, Brexit is actually good news for Chinese travelers. The UK along with the US is one of the most sought destinations for Chinese students looking to study abroad. This will actually benefit them since the pound is facing a strong devaluation. As for international trade, it should not have a strong impact. check this video.

Another thing to consider is the fact that Chinese tourists are among the top visitors to the UK tourism market. They are also high spenders. With the devaluation of the pound, it could actually be an opportunity both for the UK tourism market and the Chinese travelers who will have to “pay less to get the same”.


On the western part, the webzine Fortune stated that “Even though the U.K., which had $78.5 billion in bilateral trade with China in 2015, is not among China’s top trading partners, Brexit could have an outsize impact on China’s future export performance.” However, they do specify in the same article that it could actually benefit the Chinese economy. As you may already know, China’s main competitor is the US. A strong EU means a potential partner to the US. The more divided the EU is, the better it could be for Chinese global power.

In a nutshell, the Brexit issue has way more impact on British people and Europeans than it does on Chinese people. Not only because of the distance but because of limited liability with the UK. Brexit is going viral on Chinese social media because it represents for them a “fail” of the democratic and the populism system.

Read more:

WeChat E-Commerce Guide

Social Media Guide to Sina Weibo – Marketing China

The Challenges of Brexit… Could China Be the Solution?

How to penetrate the Chinese market?

How Wechat distinguished himself from his competitors in only few years? Wechat has been launched 5 years ag… https://t.co/bLDntvOM9g

— Olivier VEROT (@Olivierverot) 28 juin 2016

Leave the first comment