Strategy, platform deep-dives, and lessons from real campaigns in China.
Bubble tea, also known as pearl milk tea, came out of Taiwan in the early 1980s, invented in Tainan and Taichung. It is a milk tea base with tapioca balls inside, the “pearls”. For twenty years it stayed a snack. Then it crossed to mainland China and turned into something else entirely: an industry called […]
Philip Chen is the CEO of Gentlemen Marketing Agency (GMA). He works with education and fintech brands trying to enter China, and he has watched the rules around financial content change three separate times in the past two years. China’s middle class keeps growing, and more people than ever want to understand what to do […]
Extreme sports in China are thriving. Learn key market insights and growth opportunities for international sports brands.
High-End Beauty in China: a Market Under Pressure High-end beauty used to be the easy part of China. A lipstick let a shopper buy into a French house without saving for a Hermès bag, and the margins were excellent. That logic still works, but the ground has moved. Chinese premium brands took real share. The […]
Meat used to be scarce in China. Whole families of dishes were built around that constraint: a little pork or beef, a lot of rice or noodles, and enough sauce to make it work. That China is gone. The country now eats more meat than any other, and Chinese buyers do not just want to […]
Heart Health in China: The Chinese Cardiovascular Market (2026) I’m Philip Chen, CEO of GMA. I’ve spent over a decade helping foreign health and wellness brands find their footing in China, and heart health is one of the fastest moving corners of that market right now. China has more than 1.4 billion people, and its […]
China’s singles market offers huge potential. Gain insights into trends, behaviors, and strategies to grow your brand presence.
Sportswear is one of the most competitive consumer categories in China. Demand keeps growing, gyms keep opening, and running clubs fill up every Saturday morning. But the brands capturing that growth are not the ones that captured it ten years ago. If you plan to sell sportswear here in 2026, the first thing to accept […]
Finding the right local partner to distribute your products is never easy, and it is particularly true in China. The consequences of a bad choice can be brutal: poor sales, your product parked in a warehouse while the distributor pushes another brand, a licence problem you discover too late, counterfeits, and a contract you cannot […]
Written by Philip Chen, CEO of Gentlemen Marketing Agency (GMA). I’ve spent the last ten years helping foreign brands sell into China, and on-demand services are one of the fastest-moving parts of this market right now. Here is what changed since we first wrote about this topic, and what it means for your brand. In […]
Explore key trends driving folic acid for pregnancy sales in China and see how international supplement brands can compete.
France still holds one of the strongest country images in China. Not the strongest in technology, not the cheapest, but one of the most emotionally loaded. Art, gastronomy, literature, and above all romanticism. It has become a keyword every French person living here ends up hearing: “Fàguó ren? Làngmàn!”. That association is an asset in […]
