Strategy, platform deep-dives, and lessons from real campaigns in China.
Most foreign brands that come to me with a China plan have already decided who their customer is. She is 28, she lives in Shanghai, she scrolls Xiaohongshu, she buys with her emotions. That persona sits in nine decks out of ten. It is not wrong. It is half the market, and it is the […]
Baidu is positioning Ernie as the top generative AI for Chinese speakers. Innovation or ChatGPT clone?
China’s middle class wants to feel better, look better, and age slower, and it is willing to pay for a pill, a gummy, or a sachet that promises any of the three. That demand has not slowed down. What has changed is how picky the buyer has become, and how much stricter the rules are […]
American brands used to walk into China with a built-in advantage. The flag on the packaging did half the selling. That is over. Since the trade war, the tariff rounds and the rise of guochao, the US label has stopped being an argument on its own. But the picture is not uniformly bad: some categories […]
China is one of the few consumer markets that still grows every year, and the pet category is the clearest example. According to the 2026 China Pet Industry White Paper released in January 2026, urban dog and cat spending reached RMB 312.6 billion in 2025, up 4.1% over the previous year. The urban pet population […]
China's luxury market cooled in 2025 and is set for modest 2026 recovery. See the real size, who's buying, top sectors, and how to market a luxury brand.
Basketball, football, and table tennis lead the ranking. See China's most popular sports, the 3.67 trillion yuan market, and where brands can win in 2026.
How a foreign brand launches a WeChat mini program in 2026: the Chinese entity rule, the $3K to $20K cost band, the build steps, and how to promote it.
How Miniso built a global lifestyle-retail brand from China through IP, value pricing, and franchising, and what foreign brands can learn from it.
