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Guide To Market Bottled Water Brands In China
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Guide To Market Bottled Water Brands In China

With China’s economic development, the consumption of bottled water has been growing steadily due to higher incomes and an improved living environment for the Chinese population. Thus, China’s bottled water market has been growing at an average rate of 9.5% annually and is expected to continue to grow for the foreseeable future. With a $32.6…

Sell Baby and Kids Clothing in China
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Sell Baby and Kids Clothing in China

The clothing market is fashion brands’ next success story in China. Why? In 2020, children’s wear outperformed men’s wear and women’s wear to reach a peak of 261 billion RMB.  The strong demand coupled with the recent measures on families’ policies, resulted in the development of the baby and kids’ clothing market in China over…

Chocolate Market in China
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Chocolate Market in China

Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power. What was considered at the time as quite rare or for special occasions, has overwhelmed the commercial center’s shelves. From luxury chocolate made by master chocolatiers to mass distribution chocolate, the Chinese market is one of the most promising for…

A Guide to Weibo Paid Advertising
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A Guide to Weibo Paid Advertising

Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…

How To Market Vitamins & Health Supplements in China
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How To Market Vitamins & Health Supplements in China

Following China’s economic development, the Chinese population has benefited from increasing disposable incomes and a stronger purchasing power. With China being the most populous country in the world, it is normal for foreign brands to target the Chinese market. Moreover, it is a wonderful opportunity for brands selling vitamins and dietary supplements (VDS) as Chinese…

China: The Video Game Industry Capital of the World
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China: The Video Game Industry Capital of the World

With more than 665 million gamers as of 2021, China is the biggest market in the world in terms of video games. Fostered by the country’s digitalization, the younger generation is at the core of this increasing demand. Following the Covid-19 crisis that has spurred app usage and video games all across the world, the…

How to Sell Perfumes in China? | A Guide to the Chinese Fragrance Market
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How to Sell Perfumes in China? | A Guide to the Chinese Fragrance Market

In this post, we will give an overview of how to sell perfumes in China and take a look at the Chinese fragrance market, the changes it is going through, and why it is the moment to enter this market. The perfume industry is thriving in China with brands like Dior, Chanel, Armani, and many…

China’s Bicycle Industry
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China’s Bicycle Industry

Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…