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The Skincare Market in China
Beauty & Cosmetics Industry | Sectors & Industries

The Skincare Market in China

As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…

What Artificial Intelligence Means for Luxury Brands in China?
Luxury China : Market, Trends & Analysis

What Artificial Intelligence Means for Luxury Brands in China?

Nowadays, almost every aspect of Chinese people’s life is linked to digital devices. Millennials and Gen Z are more than ever driving China’s growth in terms of innovations and digital trends. Surfing on this tendency, luxury brands are trying to integrate AI tools both in their offline and online stores. By providing seamless and personalized…

The Ultimate Guide to ‘Key Opinion Leader’ Marketing in China
Chinese Social Media, Kols & Livestreaming

The Ultimate Guide to ‘Key Opinion Leader’ Marketing in China

Following China’s rapid digitalization, Chinese consumers are now more than ever connected online, with social media that are part of their daily lives. Having more than 989 million internet users as of 2021, China is the eldorado for brands that want to attract consumers online. This phenomenon has changed their way of consumption, which means…

Chocolate Market in China
Food & Beverage | Sectors & Industries

Chocolate Market in China

Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power. What was considered at the time as quite rare or for special occasions, has overwhelmed the commercial center’s shelves. From luxury chocolate made by master chocolatiers to mass distribution chocolate, the Chinese market is one of the most promising for…

A Guide to Weibo Paid Advertising
Chinese Social Media, Kols & Livestreaming | advertising in China | Weibo Marketing

A Guide to Weibo Paid Advertising

Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…

How To Market Vitamins & Health Supplements in China
Sectors & Industries | Vitamins & Supplements

How To Market Vitamins & Health Supplements in China

Following China’s economic development, the Chinese population has benefited from increasing disposable incomes and a stronger purchasing power. With China being the most populous country in the world, it is normal for foreign brands to target the Chinese market. Moreover, it is a wonderful opportunity for brands selling vitamins and dietary supplements (VDS) as Chinese…