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The booming demand for English teachers in China has been flourishing for decades now and despite the onset of the COVID-19 pandemic, the long-term demand does not seem to be going way. Furthermore, even if growth in the Chinese economy stagnates, the English teaching market is expected to continue to grow. Chinese society has placed…
With a huge population and an ever-growing middle class, furniture is in high demand in China making it an extremely lucrative market. “As per estimates, China leads online furniture sales globally with an estimated sale of over USD 68.6 billion in 2019. The rapid development of e-commerce in China has increased the sales channels for…
New brands are entering an increasingly competitive online market place in China. With growing levels of online consumers, the Chinese market is a target for serious & savy brands. Here, we’ll explore the best approaches for ‘cracking’ the Chinese market in the most cost effective way that delivers long-term Return On Investment for brands looking…
In China, the market for prepared dishes is flourishing. Among the basic living needs, “food” undoubtedly occupies the first place. During the quarantine period and the closure of the restaurants, people rushing to buy ingredients on the major digital platforms have become the norm. At the same time, prepared dishes have become the leading choice…
China-Italy relationships In 2020, Italy and China celebrated 50 years of bilateral diplomatic relations. Throughout antiquity, the two countries had unofficial contacts, through cultural and economic exchanges. 50 years after the formal signing, the friendship between the two countries is solid. This was demonstrated by the aid sent by China to combat the health emergency…
China is evolving from an industry-based economy to a service-based economy. The technology already has changed the way people live, and in the next future, the passage to an even more technological nation will mean new demand for required skills. How the Training Market will be in 10 years? Will China be able to train…
Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…
Elderly care is a giant market in China. The number of elderly residents is progressively growing and thus the demand for a nursing home is rising high in this country. This article is going to give you an overview of the opportunities and challenges faced by the industry as well as how digital marketing can…
Do you sell high-end and premium products? Are you looking for a B2C platform that can raise your sales during these difficult times? In China, there are two eCommerce Giants that are fighting to find western partners. Do you know why? Chinese consumers love to buy “western”. Western is synonymous with high quality, luxury, and…
Holiday marketing campaigns are a great opportunity to be creative and connect with your target audience. It is extremely crucial to go about it in a way that is culturally sensitive if you wanna avoid backlashes. As we know, Chinese New Year is coming, and if it might be too late for you to launch…
Given its omnipresence in China, WeChat plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to millions…
China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…
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