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Furniture Market in China
Furniture

Furniture Market in China

With a huge population and an ever-growing middle class, furniture is in high demand in China making it an extremely lucrative market. “As per estimates, China leads online furniture sales globally with an estimated sale of over USD 68.6 billion in 2019. The rapid development of e-commerce in China has increased the sales channels for…

10 Ways Business Can Crack the Chinese Market
Business in China

10 Ways Business Can Crack the Chinese Market

New brands are entering an increasingly competitive online market place in China. With growing levels of online consumers, the Chinese market is a target for serious & savy brands. Here, we’ll explore the best approaches for ‘cracking’ the Chinese market in the most cost effective way that delivers long-term Return On Investment for brands looking…

China-Italy 50 years of partnership: Opportunities for Italian Businesses
Business in China

China-Italy 50 years of partnership: Opportunities for Italian Businesses

China-Italy relationships In 2020, Italy and China celebrated 50 years of bilateral diplomatic relations. Throughout antiquity, the two countries had unofficial contacts, through cultural and economic exchanges. 50 years after the formal signing, the friendship between the two countries is solid. This was demonstrated by the aid sent by China to combat the health emergency…

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market
Beauty | Sectors & Industries

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market

Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…

Rules for Wechat Official Account (Contact Us!)
Social Media China | Wechat Marketing

Rules for Wechat Official Account (Contact Us!)

Given its omnipresence in China, WeChat plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to millions…

Introduction to Taobao/Tmall Social media platform: Weitao
ecommerce China | Social Media China

Introduction to Taobao/Tmall Social media platform: Weitao

China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…