MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…
Nowadays, almost every aspect of Chinese people’s life is linked to digital devices. Millennials and Gen Z are more than ever driving China’s growth in terms of innovations and digital trends. Surfing on this tendency, luxury brands are trying to integrate AI tools both in their offline and online stores. By providing seamless and personalized…
Following China’s rapid digitalization, Chinese consumers are now more than ever connected online, with social media that are part of their daily lives. Having more than 989 million internet users as of 2021, China is the eldorado for brands that want to attract consumers online. This phenomenon has changed their way of consumption, which means…
What are the pricing strategy considerations for companies operating in China? In this interview, Shengyun Lu shares his perspective as an experienced specialist in this field. Can you introduce yourself, please? First of all, I’m very honored to share my personal experience and professional expertise with Olivier Verot and Marketing to China. My name is…
With China’s economic development, the consumption of bottled water has been growing steadily due to higher incomes and an improved living environment for the Chinese population. Thus, China’s bottled water market has been growing at an average rate of 9.5% annually and is expected to continue to grow for the foreseeable future. With a $32.6…
The clothing market is fashion brands’ next success story in China. Why? In 2020, children’s wear outperformed men’s wear and women’s wear to reach a peak of 261 billion RMB. The strong demand coupled with the recent measures on families’ policies, resulted in the development of the baby and kids’ clothing market in China over…
With China being one of the most digitalized countries in the world, it is essential for brands to develop their online reputation as well as brand awareness. One effective way they can do so is through using Baidu PPC advertising (Pay Per Click). Baidu Paid Advertising will provide you with a great way to increase…
Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power. What was considered at the time as quite rare or for special occasions, has overwhelmed the commercial center’s shelves. From luxury chocolate made by master chocolatiers to mass distribution chocolate, the Chinese market is one of the most promising for…
Over the years, China has become one of the fastest-growing and promising markets in the world, which has also resulted from a massive digitalization of the Chinese market. Along with this new tech-savvy population, brands have understood the importance of using social media in order to interact more directly with customers. Conscious of the powerful…
Following China’s economic development, the Chinese population has benefited from increasing disposable incomes and a stronger purchasing power. With China being the most populous country in the world, it is normal for foreign brands to target the Chinese market. Moreover, it is a wonderful opportunity for brands selling vitamins and dietary supplements (VDS) as Chinese…
With China being one of the most lucrative markets following its economic growth over the last decade, all kinds of industries are trying to break through the most populous country in the world. But now, if we look at the alcohol industry in China, we can say that it has been one of the most…
With more than 665 million gamers as of 2021, China is the biggest market in the world in terms of video games. Fostered by the country’s digitalization, the younger generation is at the core of this increasing demand. Following the Covid-19 crisis that has spurred app usage and video games all across the world, the…
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