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As a mother and baby products brand evolving in China, you have to be aware of the unique dynamics of the market. The Chinese government has been putting a lot of effort into supporting family-oriented policies, which has resulted in a growing demand for baby products. At the same time, competition is fierce and brands…
Following China’s economic development, the Chinese population has benefited from increasing disposable incomes and a stronger purchasing power, leading to a growing interest in nutrition facts. With China being the most populous country in the world, it is normal for foreign brands to target the Chinese market. Moreover, it is a wonderful opportunity for brands…
Regardless of your industry, if you’re looking to do business in China, market research is essential. Without a clear understanding of who your target audience is and what they want, you’ll quickly find yourself outpaced by local competition. In this post, we’ll take a look at some key considerations when conducting market research in China….
Wechat is a social media app that’s similar to Facebook, Instagram, and Snapchat all rolled into one. The app has over 1.2 billion active monthly users with about 700 million daily active users. Because of its success with Chinese netizens and a wide range of communication tools, Wechat has been invested in by brands and…
Are you looking to export food to China? If so, there are a few regulations you need to be aware of. In this blog post, we will provide an overview of the food regulation in China you need to be aware of before starting your journey there. We will also highlight some of the key…
Attracting every day thousands of entrepreneurs and companies from all four corners of the world, China is one of the most promising markets worldwide. With a population of almost 1.4 billion people, China’s rapidly rising wages have contributed to a growth in consumption and an increasing purchasing power. The development of various new technologies-related industries,…
Given its omnipresence in China, WeChat 微信 plays a key role in marketing and advertising. The first step turns out to be the opening of your own WeChat Official Account. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It differentiates from a user account because it…
In this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such as Youtube are not allowed. This ban makes the Chinese social media ecosystem unique. First, let us introduce you…
The China mobile games market is red hot. Exceeding $40 billion in revenue in 2021, making it the world’s largest mobile games market. What is driving this explosive growth? A combination of rising smartphone penetration, an increasing number of gamers, and innovative gameplay mechanics are all helping to fuel demand for mobile & video games…
Major global washing machine brands are looking to China as a promising market for future growth. But is this segment of the Chinese home appliances market this significant? In this post, we’ll take a look at the current state of the washing machine market in China and explore whether or not it’s a good market…
If you are looking to expand your business into China, then it is important to focus on creating a consistent brand image throughout the country. By establishing a strong brand presence, you can increase revenue and create long-lasting customer loyalty. In this article, we will explore some of the key ways to maintain brand consistency…
As the world’s most populous country and one with a rapidly growing economy, China is a big player in the global food market. And while most people think of Chinese cuisine as involving rice, noodles actually play a big role in the country’s culinary landscape. In fact, pasta is becoming increasingly popular in China and…
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