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The beer market in China is going premium
Food & Beverage

The beer market in China is going premium

As the most populous country in the world, China and its 1.4 billion netizens consume more and more beer every year. While in many western countries, there are downward trends in the consumption of alcohol, in China it’s the opposite. Even though liquor isn’t the favorite beverage of Chinese people, beer is more adapted to…

10 Forecasts for China in 2021
Business in China

10 Forecasts for China in 2021

2021 is the year of Hope. All the countries of the world are hoping for an economical revival and China too. China is projecting to be a new country and already knows where to go. #1 China’s economic growth rate will double in 2021 China will probably come out of the COVID-19 emergency in 2021….

How To Register A Wechat Official Account?
Wechat Marketing

How To Register A Wechat Official Account?

Here is an overview for beginners to the WeChat platform on how to open an official WeChat account. This is one of the most frequent discussions we have with our partners. As a non-Chinese entity, it can be more difficult but here we will explore your options. Register an Official WeChat Account for an Overseas Company: Creation…

What is “New Retail” in China? – Here is A useful overview
Chinese Consumption | Digital Marketing China

What is “New Retail” in China? – Here is A useful overview

For the past years, China proved its capacity to innovate through unique shopping experiences. The worldwide digital leader is the most innovative country for e-commerce and retail solutions. And the reason is simple. Today, 50% of the global e-commerce sales are generated in China. It is more than the 10 next markets combined. Facing the…

Top 5 Fitness Apps Sports Brands in China Should Pay Attention To
Mobile Marketing | Sport China

Top 5 Fitness Apps Sports Brands in China Should Pay Attention To

A growing number of Chinese consumers are paying great attention to their fitness and health conditions. And given China’s rising affluent consumer base and the government’s push to be a more active and healthy nation, there are no signs that the country’s fitness industry will slow down anytime soon.   China‘s Gym and Fitness market…

Infant probiotic and anti-oxidant on the rise in China
Digital Marketing China | Maternity & Childcare

Infant probiotic and anti-oxidant on the rise in China

Probiotics should help to add bacteria to an infant’s stomach more quickly. Actually, a baby acquires good bacteria from breast milk and also from food. At the same time, the bacteria in the baby’s stomach may be modified by many factors such as gestational age and whether they take antibiotics or not. What about anti-oxidant?…