Blog & Insights

Struggling with the rising costs and work demands of human streamers in e-commerce live-streaming? I've been there too. In fact,

Marketing strategy and public relations are often linked. The objective of both is to influence the consumer. A good public

Navigating through the dynamic landscape of KOL & influencer marketing in China can leave you feeling overwhelmed. I've been there,

Are you one of the millions of soccer fans constantly searching for updates on Lionel Messi's activities all around the

Generating leads is one of the most important aspects of any B2B marketing strategy and it is the same if

While still in its initial stage of development, China’s sports nutrition market is nevertheless a fast-growing market showing some of

Not merely a messaging app, WeChat has evolved into an all-encompassing ecosystem where users can chat, shop, pay bills, and

Ever wondered how The Macallan, a single malt whisky, has cracked one of the world's most competitive and emerging markets

Understanding the complexities of Elon Musk's relationship with China can often feel like a daunting task. I've also found myself

Are you in the toy industry and looking to break into the Asian market, but not sure where to start?

Ever wondered who's giving Tesla a run for its money in the electric vehicle market? I've been curious too, especially

One of the most effective ways to enter China's massive e-commerce market is through live streaming. This rapidly-growing medium offers

In China, mobile payments are all the rage. In fact, options like Alipay and WeChat Pay, which are the leaders

Are you struggling to track keywords on Baidu? You're not alone. But fear not, because, in this article, I've gathered

Over the years, Chinese tastes have evolved because of globalization and increasing purchasing power. Chocolate was considered quite rare or

Imagine the rush of capturing global markets – every company's dream. But here's the kicker: while English is the universal

Are you struggling to keep up with the ever-changing landscape of social commerce in China? Well, you're not alone! With

The fitness industry in China has experienced a remarkable transformation in recent years, shifting from a niche market (from about

Have you noticed the increasing interest in luxury home fragrances amongst Chinese shoppers? I've observed this trend too and found

Are you looking to expand your business into the booming e-commerce market in China? Well, you're not alone! With the