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China is a country of luxury, and it’s not limited to brands. Consumers in China are embracing the new wave of luxury with open arms. They are beginning to emulate Western lifestyles through their consumption patterns; they want what we have. As Western brands continue to enter the Chinese market, they should look at how…
WeChat has made headlines in the past few years as it continues to grow. Wechat is a social media app that’s similar to Facebook, Instagram, and Snapchat all rolled into one. The app has over 1 billion active monthly users with about 700 million daily active users. It also includes an e-commerce store where you…
With olive oil being one of the most prosperous for European agriculture, its production is mainly concentrated in Mediterranean countries such as Spain, Italy, Greece, Tunisia, Turkey, etc. Even though the leading countries in terms of olive oil consumption are Greece, Italy, and Spain, the Chinese market is growing at a fast pace, following the…
With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…
China’s import food industry is a lucrative and dynamic market. As the middle class rises, China’s demand for imported goods follows, with a surge in demand for non-local food such as cheese, olive oil, chocolate, etc. These imported products are often considered as safer than local ones due to concerns with ingredients as well as…
Following China’s economic liberalization and with ancestral traditions that are slowly being erased, Chinese consumers have discovered the ‘European way of flirting’ as well as seduction and wellbeing in terms of sexual life. As people are more open-minded, they tend to try new things, thus contributing to the success of sexual wellness products in the…
Have you ever heard of the term Chicken parenting? It is the equivalent of helicopter parenting in China and has been growing over parents all over the country in the last few decades. Those parents are super involved in their kid’s life, more notably their education, it goes from tutoring after class, to buying an…
The Chinese real estate industry is a driving force of the country’s economy, contributing to a big part of China’s GDP. This booming sector has seen sustained growth over the years due in part to government stimulation and market opening. In 2019, the total revenue of China’s real estate market reached almost 16 trillion yuan…
As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…
Nowadays, almost every aspect of Chinese people’s life is linked to digital devices. Millennials and Gen Z are more than ever driving China’s growth in terms of innovations and digital trends. Surfing on this tendency, luxury brands are trying to integrate AI tools both in their offline and online stores. By providing seamless and personalized…
Following China’s rapid digitalization, Chinese consumers are now more than ever connected online, with social media that are part of their daily lives. Having more than 989 million internet users as of 2021, China is the eldorado for brands that want to attract consumers online. This phenomenon has changed their way of consumption, which means…
What are the pricing strategy considerations for companies operating in China? In this interview, Shengyun Lu shares his perspective as an experienced specialist in this field. Can you introduce yourself, please? First of all, I’m very honored to share my personal experience and professional expertise with Olivier Verot and Marketing to China. My name is…
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