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Guide to WeChat H5 Brochure
Wechat Marketing

Guide to WeChat H5 Brochure

Introduced in 2011 by the giant Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this:…

China Luxury Market Guide
Luxury China : Market, Trends & Analysis

China Luxury Market Guide

Today, luxury would be nothing without the tremendous sales generated by Asia, and especially China. According to Bain & Company, the Chinese should account for 50% of the worldwide luxury purchase in 2025. In our fast-moving and the hyper-digitalized world, 2025 is tomorrow.  China is evolving fast; more and more people improved their living conditions….

Guide to Baidu SEO
Baidu | China SEO

Guide to Baidu SEO

As the most popular search engine in China by far, Baidu simply is a step you can’t skip in China. However, increasing your website’s ranking on Baidu requires a slightly different way of thinking about Search Engine Optimization (SEO) compared to what you might be used to with Google. Considered as the “Chinese Google”, Baidu…

The Artificial Intelligence Industry in China
Industry in China | Sectors & Industries

The Artificial Intelligence Industry in China

Perceived as a futuristic technology from science-fiction movies, AI has always been a source of fascination. However, thanks to technological prowess, it finally became a reality a few years ago, shaking up our daily lives and habits. From voice control to facial recognition on our smartphones, we are now able to control our household equipment….

China Tampon Market
health China

China Tampon Market

Every Western globetrotter will have experienced it: at the Chinese supermarket, hygienic pads packets overflow on two shelves, but not a slice package of hygienic tampons is to be seen. With around 2% of users, the tampon market in China is still far from a nationwide development, an absence justified by a great lack of…

The Catering industry is driving sales of Condiments in China
Food & Beverage | Sectors & Industries

The Catering industry is driving sales of Condiments in China

The demand for condiments and sauces is rapidly and constantly growing in China.  The market is versatile and international brands provide both, western and Chinese products. Key players of the condiment and sauce market in China: Haitian Shinho Jonjee Laoganma Lee Kum Kee The sauces and condiments market is largely dominated by Soy Sauce which…

The Vegetarian Market in China
Food & Beverage

The Vegetarian Market in China

China is the biggest meat consumer in the world with 86.5 million tonnes eaten in 2018. Although Chinese cuisine is composed of many vegetables, they are most of the time mixed with pork (more than 55 Million tonnes were consumed in 2018!!) or chicken. However, the vegetarian market is surely gaining ground in the middle…

China Machinery Market: How to get clients
Industry in China | Sectors & Industries

China Machinery Market: How to get clients

China Machinery Market overview China’s Construction Equipment Market is expected to experience a growth of 4.8% in the span of 2020 – 2025. China along with being the largest manufacturer of construction equipment globally is also the largest market for construction machinery in the world. The consequent interest in this sector is mainly due to…