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Ultimate Guide To WeChat Advertising & Growth
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Ultimate Guide To WeChat Advertising & Growth

Wechat is a social media app that’s similar to Facebook, Instagram, and Snapchat all rolled into one. The app has over 1.2 billion active monthly users with about 700 million daily active users. Because of its success with Chinese netizens and a wide range of communication tools, Wechat has been invested in by brands and…

Ecommerce in China: Guide to Chinese Ecommerce Platforms

Ecommerce in China: Guide to Chinese Ecommerce Platforms

Attracting every day thousands of entrepreneurs and companies from all four corners of the world, China is one of the most promising markets worldwide. With a population of almost 1.4 billion people, China’s rapidly rising wages have contributed to a growth in consumption and an increasing purchasing power. The development of various new technologies-related industries,…

How To Register A Wechat Official Account? (Update 2022)

How To Register A Wechat Official Account? (Update 2022)

Given its omnipresence in China, WeChat 微信 plays a key role in marketing and advertising. The first step turns out to be the opening of your own WeChat Official Account. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It differentiates from a user account because it…

Guide to Most Popular Chinese Social Media Sites & Platforms for Marketing (Update 2022)

Guide to Most Popular Chinese Social Media Sites & Platforms for Marketing (Update 2022)

In this guide, you will learn everything you need to know about the most popular Chinese social media platforms. Social media platforms from the western world are blocked in China. Facebook, Twitter, and video-sharing platforms such as Youtube are not allowed. This ban makes the Chinese social media ecosystem unique. First, let us introduce you…

China Mobile Games Market — the Cash Machine
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China Mobile Games Market — the Cash Machine

The China mobile games market is red hot. Exceeding $40 billion in revenue in 2021, making it the world’s largest mobile games market. What is driving this explosive growth? A combination of rising smartphone penetration, an increasing number of gamers, and innovative gameplay mechanics are all helping to fuel demand for mobile & video games…

Washing Machines In China: a Promising Market for Foreign Brands?
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Washing Machines In China: a Promising Market for Foreign Brands?

Major global washing machine brands are looking to China as a promising market for future growth. But is this segment of the Chinese home appliances market this significant? In this post, we’ll take a look at the current state of the washing machine market in China and explore whether or not it’s a good market…

How can brand consistency help increase your revenue in China?

How can brand consistency help increase your revenue in China?

If you are looking to expand your business into China, then it is important to focus on creating a consistent brand image throughout the country. By establishing a strong brand presence, you can increase revenue and create long-lasting customer loyalty. In this article, we will explore some of the key ways to maintain brand consistency…

China Pasta Market Is Experiencing a Rapid Growth
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China Pasta Market Is Experiencing a Rapid Growth

As the world’s most populous country and one with a rapidly growing economy, China is a big player in the global food market. And while most people think of Chinese cuisine as involving rice, noodles actually play a big role in the country’s culinary landscape. In fact, pasta is becoming increasingly popular in China and…

WeChat Mini-Program – Step By Step Guide to Success

WeChat Mini-Program – Step By Step Guide to Success

WeChat has become in a couple of years the most famous but also the most used APP in China. International brands are now looking for optimizing their WeChat marketing strategy so they can reach out to their audience through the app better. Until recently, brands on WeChat had a limited marketing toolset through official accounts,…

China’s Senior Population Is Growing Fast, So Is China Adult Diapers Market

China’s Senior Population Is Growing Fast, So Is China Adult Diapers Market

China is home to the world’s largest population of seniors, and that number is only going to grow in the years to come. As China’s senior population expands, so does the market for adult diapers. In fact, analysts expect China adult diaper market to be worth US$12.9 billion by 2025. Here’s a look at how…

The Chinese Diapers Market Is Growing: Are Parents Letting Slit-bottom Pants Go?
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The Chinese Diapers Market Is Growing: Are Parents Letting Slit-bottom Pants Go?

As the Chinese economy continues to grow, so does the demand for baby products. This provides opportunities for foreign babycare brands to expand their operations in China and tap into this rapidly-growing market. In this blog post, we will take a closer look at the Chinese diapers market and discuss some of the key trends…