Bank of China new advertising for its new Dual Currency Credit Card

Douyin was launched in September 2016 and, in less than a year, began expanding internationally under the name “TikTok”. In China, Douyin, the popular short-video social platform, allows users to quickly and easily create unique short videos to share with friends and followers, grew from 30 million to 500 million daily active users within a year, each user on the platform…

The giant super market chain Carrefour is investing millions of dollars into its reputation in China with the largest online ‘branding campaign’ the country has ever seen. The highly successful super market know a thing or two about international branding, founded in France in 1959, they now operate in 34 different countries and have cited…

Spending on traditional advertising such as print media including newspapers and magazines is showing an on-going decline, according to new market data, although the decrease appears to be less than in previous years. The drop in traditional advertising funding is directly contrasted to an ongoing increase in spending on non-traditional advertising such as through digital…

The Chinese market is very different, everyone knows that. But, a lot of companies consider Chinese consumers as Western customers and treat them the same way. In fact, like the market, Chinese consumers are very different from other consumers. Many foreign companies who move into the Chinese market fail because they don’t understand how advertising…

Due to the quality and benefits of olive oil, more and more Chinese consumers are willing to purchase Spanish olive oil. China is the sixth country that consumes more olive oil in the world. Chinese consumers see Spanish olive oil as a premium and quality product that provides health benefits and this is the main…