Bakery China 2018 attracted more than 280,000 people visiting

Asia pacific’s leading event « Bakery China exhibition” was a huge success, showing the bakery market growth in China. In fact, in terms of per capita consumption, China’s baking market has great potential. In 2017, China’s consumption of bakery products per capita was only 6.9 kg, which was far lower than the per capita consumption of Western developed countries and the world average of 18.7 kg per person. In Japan, where people have similar eating habits, the average consumption is about 18.6 kg/person, and in Hong Kong, 12,4kg/person. The per capita consumption in China could still double or even triple. Click here to see our services for business development in China or continue in this article if you are interested in the bakery market.

China International Bakery exhibition

The 21st “Bakery China” exhibition was held at Shanghai New International Expo Center from May 9th to May 12th and it took for the first time the entire Expo center, with a total of 17 exhibition halls, the exhibition area is more than 200,000 square meters (equivalent to the size of 28 football fields), representing a new record.

The tremendous vitality of the Chinese bakery market has inspired domestic companies to grow and expand their businesses. At the same time, they have also attracted outstanding brands from all around the world. More than 2,000 exhibitors from nearly 30 countries and regions participated in the exhibition this year. Japan, South Korea, the United Kingdom, Finland, Ireland, Switzerland, Belgium, India, Russia, Southeast Asia and others presented at the show site their new products and new technologies.

Exhibitors provided on-site learning, and purchase possibilities.

This year again, more than 90% of exhibitors were satisfied with Bakery China and are likely to participate in the next exhibition round.

Where does it come and where is it going?

Bakery China told that it will continue to exert its influence, joining hands with more international governments and industry associations, to seek for more high-quality buyers to achieve more effective business matching.

Bakery China was founded in 1997, and after 21 years of development, has successfully developed into an international and professional trade exhibition platform, serving the entire value chain of the Bakery market. Bakery China is held each year at Shanghai New International Expo Center, co-sponsored by China Bakery and Confectionery Industry Association and Beijing Beikerui (贝克瑞) exhibition Service Co. It continues to explore new ideas and methods to better assist the development of the baking industry in China and the world.


Western-style Bakery is popular in China

For many people, breakfast is one of the most important moments of the day, same for Chinese people. Unlike cakes and desserts, bread is just what young people need for breakfast, and more and more Chinese families are accustomed to eating western-style breakfasts such as bread and milk.  In fact, with the changes in social life, people became also attracted by western food to experience different tastes.

In fact, Coffee, beverage and high-end food are more and more expanding in China. Consumers are nowadays mostly seeking a better standard of living and so they are changing their choice towards good quality products. As result, these industries are growing with the development of China. We can observe that many bakeries opened in a short time, surrounding first-tier and second cities’ landscapes in the country.

Western bakeries are particularly notorious for their know-how and expertise in this industry in China. Products with the label “French style” attract a lot of consumers who associated them with a healthier product.

Who are the main consumers to target?

Post-80th and post-90th generations became the main consumers. They are increasingly demanding personalized food and beverage, with strong character. New types of tea, private kitchens, fancy bread, and places are very popular in China. Also, notice that appearance and reputation are very important things in China.

By putting some brand’s creativities and personalities, it can rapidly make a difference from domestic competitors. Chinese consumers like to share on the social network new things and interesting places. A new brand can become hot very quickly in that way.

E-commerce platforms also participate to the bakery industry’s growth

At the same time, the exhibition also attracted e-commerce companies such as Alibaba and Jingdong to visit and purchase. In fact, online shopping has gradually become a trend for Chinese people to purchase home supplies but also food. Through these e-commerce platforms, consumers can access to abroad products.

Why is e-commerce useful for business in China?

The simplicity and convenience offered by e-commerce’s features save consumers from a lot of trouble. For new brands, developing online can be beneficial for at least 3 reasons:

  • Instead of opening directly a store in China, the investment price is much lower to launch the store online. Tmall and are trusted for their services and for providing authentic and quality products.
  • E-commerce platforms can help new brands to be visible among users, through events or sales and other strategies. Partnerships with them can help new brands’ promotion in China.
  • Starting online can help the brand to try the market first and then decide to establish a physical store or not in China, according to customer feedback.

Make your communication through WeChat

Wechat can help you in your brand promotion? Wechat is basically used for communication but these years, it has integrated a lot of services and functions. Users on Wechat are actively sharing good addresses and good deals among their social networks. As it is the most used app in China, it can be very helpful for companies to keep in touch with their customers or to get new leads.

Gentlemen Marketing Agency is specialized in digital marketing in China, with a lot of innovative solutions:

  • E-reputation
  • SEO/PPC on Baidu
  • Social Media Campaign
  • Press Release
  • E-Commerce
  • Chinese Website

Do not hesitate to contact us if you have a project in China. We provide e-commerce solutions, collaborating with Tmall and JD to open online stores, and strategy advice for your business, adapting it to the Chinese market.

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