Today the punishment of Baidu is effective and the number of search Engine in China has to limit the number of Ads on their first page to 30%.
Even on Super competitive keywords like Investment Oversea the number of Ads is limited to 4 on 10 results
<40%
The advertising on the right disappears and on the bottom the same.
Beijing asked Baidu to be more clear about the Ad “They become Blue”
The control on Advertiser will be even more strict
Search on “English Training”
Opportunities for SEO companies in China
Because the Advertising decrease, it will cost more and be less effective.
Brands and companies if they want to appear have to invest in Search Engine optimization SEO…
Good News for Gentlemen Marketing Agency 😉
More than 1000 articles already speaks about that.
Baidu Tips to Survive to the Crisis : Increase Your Budget
Email from the Official Baidu
IMPORTANT: Change of Baidu Search Ads Display
Dear Advertiser,
Thank you for your continued support of Baidu advertising and China Search (Asia) Limited. As informed by Baidu there is an adjustment of search ads display with effect from May 23. To protect the interests and user experience of internet users and to implement the rectifications as provided by Cyberspace Administration of China, the number of ads will be reduced to not exceeding 30% of the total on the page.
To minimize the impact on your ads, please kindly take the following actions:
- Up-bid your ads to ensure the ad is in the top 4 positions
- Enhance the ad quality score
- Increase the coverage of your ads by adopting products like Landmark and Display Network
Please feel free to contact your Account Manager for any questions and support for ads optimization and product adoption.
Thank you for your support again.
China Search (Asia) Limited
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