The size of the market: China spend 400~500million RMB every year on importing meat processing machines. The demand of these two years is estimated to be 1 billion RMB. 70%~80% of the machines in big factories are imported. In average, half the meat processing machines are imported in this industry. Advantage Why so many machines need imported? The quality requirement of the customers are increasing which increase the demand for more types of machines. The quality requirement for exporting meat increases. Most local machine manufacturers are about 20 years behind western companies in technology. Problems: However, imported machines also face problems: High price High requirement on operator After-service(to change the spare parts usually take long down time) Fake foreign brand High operation cost What customers like: To merit from both local and foreign machines, many companies take key high-tech imported machines and local corollary equipment. For example, some slaughtering enterprises only import dehairing machines and abdomen-supporting three point type corona machines, then integrate them with other local machines on line. For foreign machine manufacturers, their targets are big companies because for those small companies, local machines can meet their requirement. more information about marketing...Read More
Why Danone and Nestle Stop Manufacturing in China? . Involuntary leave Dannone closed its factory in Shanghai because it lose money in yoghurt business. After cooperation failure with Mengniu and Guangming, Dannone began to develop its business by itself. However, its distribution and factory location limit its development. For example, if Dannone sells yoghurt in Guangzhou, it will take 1 week from factory to its retailor which leaves Dannone only 1 week or less for selling it. Needless to say the pressure from their local competitors. What restricts its development Most land surround their plant is sold out...Read More
How can Emarketing Save Your Time and Money？ Let customer find you One of the most important purpose of building a company website is to get customers from it. Especially in industry, exhibition and visiting customers cost a lot of time and money. Is there any other way cost less than that? Yes, website it is. 90% of the purchasers look for their suppliers from Internet. Many of them are using online platforms like Alibaba and Huicong and more using searching engines like Google and Baidu. more information about E-marketing...Read More
How Realizing Your Production in China Benefits Your Business? It is reported by BCG that a market for production lines including motors, locomotive is forming with a size of 2 trillion USD. 1. Attraction Keeping the same quality, production cost in China is usually 20-30% lower than that in the west which convince more and more western companies to move their high-performance and automated production line in China, such as locomotive, medical optical instrument. 2. Domestic Demand China is now the biggest market for certain products like machine tooling and RE equipment. What’s more, both efficiency and quality of materials, transportation and third-party logistics. more information about Business in...Read More
How to Get Customer in industry from Your Website . Imagine other companies are busy with business travel, exhibition, calling customers, getting rejections…; at the same time, customers find you while what you are doing is only sitting in the office, checking your website, enjoying air-conditioner and coffee… This is the magic of website. In industry, in China, it works.But before you enjoy the result from website, you have to learn something about it. . . According to a report from google, 90% purchasers start their search on internet. So the first step is to let them find you. . . 1. website...Read More
Marketing China- Smart Tips for Smart Business in China.
Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.
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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Wechat: Transforming BusinessJan 17, 2018
Why Chinese Consumers love Wechat ?Jan 17, 2018
Understanding the Challenges of Franchising in ChinaJan 16, 2018
Authors & Team
We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.