Author: Philip Chen

Philip passionated about Marketing and Web, I like to share with to International Marketers my knowledge about Chinese Market. I am a citizen of the world and my dream is to dicover the world. I really appreciate people who interact with my article, exchange different point of view.

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Wine & Spirits Brands’ Strategies for Chinese New Year

Wine & Spirits Brands’ Strategies for Chinese New Year

Chinese New Year is the occasion for brands to adapt their communication and their packaging to the joyful spirit of this period in China. 2017 is under the sign of the Fire Rooster and different wines and spirits producers used this symbol in a very creative way. 1. Wine from ” La Vieille Ferme “ Launched…

Open a WFOE/WOFE in today’s China: Step-by-Step

Open a WFOE/WOFE in today’s China: Step-by-Step

Open a WFOE/WOFE in today’s China: Step-by-step The structure of a WFOE/WOFE (Wholly foreign owned enterprise) is still a popular yet complicated business vehicle many foreign companies choose to enter the Chinese market.  They prefer this legal form because it allows them to act independently and there is no need to collaborate with a Chinese…

Interview of Isabelle Patissier, climbing & Rallye world Champion

Interview of Isabelle Patissier, climbing & Rallye world Champion

Today,  we interview Isabelle Patissier, a woman with a incredible career… Hi Isabelle, could you present yourself ? My name is Isabelle Patissier, i am born in Lyon and i had the chance to learn climbing from my childhood, but also to the mountains and ski. Climbing immediatly became a passion, and then my work during…

Interview of Nicolas Lebec, and discovery of the Villa Lebec at Shanghai

Interview of Nicolas Lebec, and discovery of the Villa Lebec at Shanghai

Today, we are glad to receive a Michelin star chef, Nicolas Lebec who just moved to Shanghai, and created a new concept, the Villa Lebec, a gastronomic space in the heart of the old french concession, based on French Interview.   1 – Hi Nicolas, could you please describe to us the Villa ? The Villa…

Interview of the founder of Isla Caraibica, a French luxury niche brand in China

Interview of the founder of Isla Caraibica, a French luxury niche brand in China

Today we interview the founder of I&C a French Luxury brand that start to getting populare among Chinese fashion consumers.   1/ Could you introduce yourself and what you did? Pascal Songo Gatibelza, creator of Isla & Caraibica. My first weapons has been in 90s in Disneyland Paris where I worked in leisure in team management….

Interview of TailorMade Chinese Center

Interview of TailorMade Chinese Center

Today we interview TailorMade Chinese Center (www.tailormadechinese.com ) Chinese School based in Beijing and Shanghai. Can you present your company to our readers? TailorMade Chinese was created in 2009 in China by a team of expatriates entrepreneurs committed to making Mandarin more accessible to People want to study Chinese. Since then, we have provided both one to one…

Social Media in China : 7 main differences with western countries

Social Media in China : 7 main differences with western countries

Using social networks for marketing purposes became a powerful and effective way to connect with consumers. However, there is an important difference of using these social networks with western countries and more especially in using these social networks in marketing strategy. Here is 7 main differences between China and the western countries :   Social networks…

PEO services are the perfect solution for foreign companies in China

PEO services are the perfect solution for foreign companies in China

Doing business in China is attractive but far from being simple. Is it impossible still? Even after the global economic recession of the past few years, China’s economy seems to remain on the road to success. In 2010, China overtook its rival Japan to become the second biggest economy in the world. The labor force…

Thailand will be Visa-free for Chinese Tourists

Thailand will be Visa-free for Chinese Tourists

Announcement from China Ministry of Foreign Affaris says that the negotiation with Thailand government over visa-free agreement is finished and the signing of the document will be done in a suitable time. It means as the most popular foreign destinations for mainland Chinese tourists, Thailand will take one more step ahead of the other countries….

French Celebrity Got Famous on Chinese Internet
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French Celebrity Got Famous on Chinese Internet

Nabila, a French celebrity got recently famous on Chinese internet, especially among Diaosi (see the meaning of Diaosi). However, it’s not in a good way. In a post on Mop, a popular forum in China, she was compared with a very notorious Chinese cyber-celebrity, Gan Lulu, who is famous for her stupidity and shamelessness. While…