Author: Philip

Baidu launched a “Skynet Algorithm” to Stop the Phenomenon of the Theft of Users’ Personal Information

Baidu wants to protect its users A common concern in Chinese internet users is “when I open a website, the related company could find out my personal information, such as my QQ and contact number, then I’ll be contacted by them”. This may seem a little drastic, but it is actually  becoming a common situation, where a users’ private information (without their permission), is leaked to a company, which should not happen. How can we stop this situation occuring? Is there any way that users can protect their privacy completely? Recently, Baidu found that some websites were stealing users private information online. Most of them do this by setting up malicious codes to gain netizen’s...

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INFAT – Advanced Lipid The Most Trusted Brand in Chinese Infant Formula Market

Advanced Lipids is a joint venture of AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry. INFAT (which is manufactured and marketed by Advanced Lipid) is a specialized fat ingredient for infant formulas,  which has been proven in the market for more than a decade. Advanced Lipid combines Enzymote’s clinical know-how in lipid technologies with AAK’s international strength in food safety, production and logistics. This ensures they can offer customers a uniquely comprehensive and effective solution when using their products.   In promoting INFAT, Advanced Lipids actually have done very well in international markets. They make partners with...

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Weibo Advertising

Weibo Advertising Weibo, one the Chinese most famous social network, is the must-know tool for the marketers who want to engage in Chinese digital marketing area. The result you could get from Weibo marketing in China is like you do digital marketing on Instagram or twitter in outside China. However, to do advertise on Weibo is a complicated skill to master due to its various ad options and functions. Consequently, this article will try to explain the different type of ads on Weibo via its functions. It may help you to understand Weibo more deeply and make a comprehensive decision...

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Simple Steps To Boost Revenue Using WeChat

On the off chance that you as of now have a solid enthusiasm for China, you may know the appropriate response as of now: WeChat. In any case, to many people living outside China, the name of the omnipresent informing application may be exceptionally new. In any case, in China, WeChat promoting is a shorthand for showcasing as a rule. WeChat in China now a days is a great deal more than an interpersonal interaction stage for everyone. It is additionally a channel where business firms have the chance to meet WeChat’s 809 millions month to month dynamic clients...

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4 Best Social Media Campaigns In China

Social networking showcasing is exceptionally well known in China right now, yet one pattern I’m seeing that truly disturbs me as an advanced advertiser myself, are the quantity of lethargic crusades that depend on paid media to get the message out. On the off chance that you need to lead online networking advertising in China, nearness on different web-based social networking stages and inventive battles are basic. Before drawing in with the potential clients in the Chinese market, you need to know the online networking scene of China. It is vital to make alterable and inventive online networking efforts...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

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We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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