Author: Philip Chen

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

How KOL marketing works in China?
branding in China

How KOL marketing works in China?

Chinese consumers do a lot of research before deciding to spend money on a product or service. One of the most important factors is reputation. In China, there is nothing better than a local KOL (key opinion leader) vouching for a brand. With some KOLs having over 10 million followers, this marketing strategy has become…

Chocolate Market in China
Food & Beverage

Chocolate Market in China

Chocolate in China is a booming Market and more and more brands are investing to catch the attention of Chinese middle Class consumers. We will analyze the Market Trends, and solution to Sell in China. Chocolate in China Status quo of Imported Chocolate market <p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China…

Why Medical Tourism Market in China is Developing Fast ?
Chinese tourists

Why Medical Tourism Market in China is Developing Fast ?

Medical Tourism Market in China . There’s a new type of tourism trend that is becoming mainstream amongst females in China. It’s called medical tourism. During a medical vacation tourists seek services like plastic surgery, medical care, disease treatment, rehabilitation and training. Medical tourism (MT) is defined as patient movement from highly developed nations to…

Amazon in China Try to Regain Shares
ecommerce China

Amazon in China Try to Regain Shares

Amazon try to expand their activities in China   Amazon drives up recruitment in China In an attempt to regain shares in the online shopping market from Alibaba Group Holding Ltd, Amazon.com is recruiting almost a thousand employees for Alexa. They are hiring executive managers to oversee content acquisition and leaders to help steer their…

Popularity of International Casualwear Brands Rises in Second & Third Tier Cities in China
Marketing Research in China

Popularity of International Casualwear Brands Rises in Second & Third Tier Cities in China

The Casualwear market is booming in China and we will explain where excatly most of International Brands are extanding their Business in China.   FT Confidential Research‘s latest quarterly brand survey showed a substantial growth in third tier cities amongst casual clothing brands, with Uniqlo, H&M and Zara all showing increased profits. The survey indicated…

INFAT – Advanced Lipid The Most Trusted Brand in Chinese Infant Formula Market
Maternity & Childcare

INFAT – Advanced Lipid The Most Trusted Brand in Chinese Infant Formula Market

Advanced Lipids is a joint venture of AAK and Enzymotec. They are seen as a reliable, high-value partner to the infant formula industry. INFAT (which is manufactured and marketed by Advanced Lipid) is a specialized fat ingredient for infant formulas,  which has been proven in the market for more than a decade. Advanced Lipid combines Enzymote’s clinical know-how in…

Weibo Advertising
advertising in China

Weibo Advertising

Weibo Advertising Weibo, one the Chinese most famous social network, is the must-know tool for the marketers who want to engage in Chinese digital marketing area. The result you could get from Weibo marketing in China is like you do digital marketing on Instagram or Twitter outside China. However, to do advertise on Weibo is a complicated skill…

Meipai Marketing
Marketing Research in China

Meipai Marketing

Meipai: Interact With Your Customers in Real-time In China, there are various social networks with a focus on different functions. Weibo is China’s most popular we-media platform, similar to Twitter. WeChat is China’s most popular chatting app that also offers the function of a news feed, ability to pay, book cinema tickets, flights, etc. For short videos, Meipai might be…