It is well-known that luxury industry is enter in cold age these years. China, as the largest luxury consumption market, the number of luxury real-stores are decreasing as well. Under this marketing situation, luxury brands have to made themselves close to public. WeChat, the hottest social media platform in China these years, has taken more and more attentions from luxury brands. Today we will give some case study about luxury brands’ WeChat marketing in this article. Personalized Customization: Improve the Consumption Experience BRAND: Longchamp EVENT: Individual bags customization Longchamp is a luxury brand from French. This year, it opened customization...Read More
WeChat, the Chinese most popular chatting APP, become more and more famous and gain more attentions from marketing industry in China. It is more than a chatting APP, consider its various functions. Within the function like WeChat pay, it becomes the must-have APP for daily life in China. According to the data provide by Tencent Q3 2016 Financial Report, the number of monthly active users is around 846 millions, which included both Chinese and oversea version WeChat. The increase percentage compare to last year is 30%. Based on this numbers, it is easier to understand why marketing industry in...Read More
Weibo catapulted higher by 18% to 99.04 on the stock market today, its highest level since August 2011. Sina Weibo reported first-quarter earnings before the market open that topped analyst estimates, causing shares to surge out of buy range. Also leaping higher was microblog site Weibo, which is majority owned by Sina. Weibo easily beat analyst forecasts, sending shares soaring by 25% to close at 78.60 after reporting first-quarter results before the market open. via Investopedia Prior to Weibo’s 2014 IPO, Alibaba took an 18% stake in Weibo to compete with rival Tencent Holdings and its WeChat messaging service. Weibo in China Weibo, one the Chinese most...Read More
Recently, to change the gradually worse situation of internet information safety, Baidu used its own advanced technology promote an action that ‘clean the internet’. They have did their best to stop the steal of users’ personal information in internet black market. Nowadays, the automatic inspection and processing are working very well, when the system find the illegal code inside the business account, the problem account will be off-line directly. Baidu Use Newest Technology Fight the Dim Side of Internet Environment to Protect the Information Safety of Netizens Recently, to change the gradually worse situation of internet information safety, Baidu used...Read More
Any marketing and promotional campaign will struggle to achieve success without a proper understanding of the behavior of the market and its consumers. WeChat allows businesses in China to promote their ides, products, services and business to millions of Chinese people. Here is the guide to understanding the behavior of WeChat users so that you can run a more effective marketing campaign on this platform. WeChat Demography & Users’ Characteristics There are 700 million month to month dynamic WeChat clients and 55% of them have more than 100 companions. So that speaks to a tremendous group associated. In this manner, we comprehend...Read More
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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
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We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Wechat: Transforming BusinessJan 17, 2018
Why Chinese Consumers love Wechat ?Jan 17, 2018
Understanding the Challenges of Franchising in ChinaJan 16, 2018
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We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.