Time has changed a lot with the advanced digital Communication and internet. In past the conspicuous dialect hindrance advertisers need to get to grasps with new usefulness, social practices and customer desires. The Chinese netizens now remains at 25h spending on social media, with 81% interfacing by means of smartphone, so the open door is too huge to overlook. Furthermore, with web infiltration at only 45% there’s still a lot of space for development. Why You Need Social Media Agency In China ? Social networking in China has been clearing the world for a considerable length of time, and...Read More
Chinese companies Focus on : Leadership & Management Strategy Sales & Marketing Finance Human Resources IT, Production & Logistics Career & Self-Development Small Business Economics & Politics Industries Global Business Concepts & Trends Take-Aways Chinese market is a totally different market compare to other countries, which most international brands did not notice. Understanding the different culture and learning to corporate with local companies. Notice that Chinese is a fragment market. It has different cultures, living standard, average incomes in different locations. Digital marketing has big advantage in reduce the branding fees compare to traditional advertising. China has its...Read More
It is well-known that luxury industry is enter in cold age these years. China, as the largest luxury consumption market, the number of luxury real-stores are decreasing as well. Under this marketing situation, luxury brands have to made themselves close to public. WeChat, the hottest social media platform in China these years, has taken more and more attentions from luxury brands. Today we will give some case study about luxury brands’ WeChat marketing in this article. Personalized Customization: Improve the Consumption Experience BRAND: Longchamp EVENT: Individual bags customization Longchamp is a luxury brand from French. This year, it opened customization...Read More
WeChat, the Chinese most popular chatting APP, become more and more famous and gain more attentions from marketing industry in China. It is more than a chatting APP, consider its various functions. Within the function like WeChat pay, it becomes the must-have APP for daily life in China. According to the data provide by Tencent Q3 2016 Financial Report, the number of monthly active users is around 846 millions, which included both Chinese and oversea version WeChat. The increase percentage compare to last year is 30%. Based on this numbers, it is easier to understand why marketing industry in...Read More
Weibo catapulted higher by 18% to 99.04 on the stock market today, its highest level since August 2011. Sina Weibo reported first-quarter earnings before the market open that topped analyst estimates, causing shares to surge out of buy range. Also leaping higher was microblog site Weibo, which is majority owned by Sina. Weibo easily beat analyst forecasts, sending shares soaring by 25% to close at 78.60 after reporting first-quarter results before the market open. via Investopedia Prior to Weibo’s 2014 IPO, Alibaba took an 18% stake in Weibo to compete with rival Tencent Holdings and its WeChat messaging service. Weibo in China Weibo, one the Chinese most...Read More
Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.