Author: Philip Chen

How Starbucks became one of the top Moon Cake seller in China?
Marketing Research in China

How Starbucks became one of the top Moon Cake seller in China?

What is a moon cake & what does it represent in Chinese Culture? Moon cake is a Chinese bakery product traditionally eaten during the Mid-Autumn Festival. The festival is for lunar worship and moon watching when moon cakes are regarded as an indispensable delicacy. Traditionally, moon cakes are offered between friends or at family gatherings…

Five advantages of WeChat mini-program in 2020
Wechat Marketing

Five advantages of WeChat mini-program in 2020

WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They can provide advanced features to users such as e-commerce, task management, coupons, etc.  It is now the most popular e-commerce and task processing platform in China, and do not need to download. The following are the development trend and advantages of the WeChat mini-program in 2020….

China : Live streaming will bring new opportunities to the tourism industry
Chinese tourists

China : Live streaming will bring new opportunities to the tourism industry

The outbreak of the coronavirus has pushed the tourism industry to pause, but live streaming has brought more possibilities for tourism businesses and platforms. Fliggy officially launched  “the house travel plan” with nearly a thousand tourism businesses and KOL’s from more than 30 countries and regions. They will continue to bring users with more than…

WeChat mini-program live streaming officially launched
Wechat Marketing

WeChat mini-program live streaming officially launched

Introduction WeChat officially announced that mini-program live streaming will officially open, it will help businesses to create a closed-loop of online operations. At the same time, WeChat released the live streaming data of several brands, and announced a number of new functions, also published the conditions for entering WeChat mini-program live streaming. After the outbreak…

The battle Pinduoduo VS Juhuasuan (Alibaba)
ecommerce China

The battle Pinduoduo VS Juhuasuan (Alibaba)

In China, a new battle for rural customers start, Alibaba VS pinduoduo.   About Juhuasuan Recently, Alibaba has relaunched Juhuasuan, as a way to prevent too many Ali users from turning into Pinduoduo users. Subsequently, Juhuasuan launched a “ten-billion-yuan subsidy” plan in December 2019 to compete with Pinduoduo’s market operation strategy. Juhuasuan’s general manager of…

5000 Yuans average spending per pet in China
ecommerce China | Marketing Research in China

5000 Yuans average spending per pet in China

China’s pet market is booming online. Powered by its country’s economic interests, and spending, China has become the most progressive economy in the world. As such, Klooster, who postulates that China has one of the fastest expanding economies in the world, echoed in its online market, supports this conclusion (“What Is Fueling the E-Commerce Boom…

Xiaomi has changed consumers’ perception of mobile phones
News

Xiaomi has changed consumers’ perception of mobile phones

Sales of apple’s iPhone4 have soared around the world since its launch. At the same time, Nokia’s mobile phone sales began to decline from prosperity. Android phones, led by Samsung, also ushered in a surge in sales. Introduction According to the report, 45.5 percent of consumers are willing to buy android phones, and among them,…