Author: Philip Chen

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Introduction to Baidu’s Ecosystem
Baidu

Introduction to Baidu’s Ecosystem

Baidu is China’s leading search engine and one of the world’s largest. With a user base of nearly 1 billion people, Baidu has become an essential part of everyday life in China. In addition to its search services, Baidu offers maps, email, and cloud storage services as well as mobile apps for messaging and other…

Olive Oil Market In China – How to Sell Olive Oil to Chinese Distributors
Food & Beverage | Sectors & Industries

Olive Oil Market In China – How to Sell Olive Oil to Chinese Distributors

With olive oil being one of the most prosperous for European agriculture, its production is mainly concentrated in Mediterranean countries such as Spain, Italy, Greece, Tunisia, Turkey, etc. Even though the leading countries in terms of olive oil consumption are Greece, Italy, and Spain, the Chinese market is growing at a fast pace, following the…

Chocolate Market in China
Food & Beverage | Sectors & Industries

Chocolate Market in China

Over the years, Chinese consumers’ taste has evolved because of globalization and increasing purchasing power. What was considered at the time as quite rare or for special occasions, has overwhelmed the commercial center’s shelves. From luxury chocolate made by master chocolatiers to mass distribution chocolate, the Chinese market is one of the most promising for…

China Hotel Online Marketing
Chinese tourists | Sectors & Industries

China Hotel Online Marketing

As one of the fastest-growing countries in the world, China is in constant evolution in terms of tourism. Chinese people now have higher incomes and more days off than before which allows them to travel even more. In fact, the hotel industry in China has grown steadily in size and in revenue over the past…

How Starbucks became one of the top Moon Cake seller in China?
Case Study

How Starbucks became one of the top Moon Cake seller in China?

What is a moon cake & what does it represent in Chinese Culture? Moon cake is a Chinese bakery product traditionally eaten during the Mid-Autumn Festival. The festival is for lunar worship and moon watching when moon cakes are regarded as an indispensable delicacy. Traditionally, moon cakes are offered between friends or at family gatherings…

Five advantages of WeChat mini-program in 2020
Wechat Marketing

Five advantages of WeChat mini-program in 2020

WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They can provide advanced features to users such as e-commerce, task management, coupons, etc.  It is now the most popular e-commerce and task processing platform in China and does not need to download. The following are the development trend and advantages of the WeChat mini-program in 2020….

WeChat mini-program live streaming officially launched
Wechat Marketing

WeChat mini-program live streaming officially launched

Introduction WeChat officially announced that mini-program live streaming will officially open, it will help businesses to create a closed-loop of online operations. At the same time, WeChat released the live streaming data of several brands, and announced a number of new functions, also published the conditions for entering WeChat mini-program live streaming. After the outbreak…

The battle Pinduoduo VS Juhuasuan (Alibaba)
eCommerce China | Pinduoduo

The battle Pinduoduo VS Juhuasuan (Alibaba)

In China, a new battle for rural customers start, Alibaba VS pinduoduo. About Juhuasuan Recently, Alibaba has relaunched Juhuasuan, as a way to prevent too many Ali users from turning into Pinduoduo users. Subsequently, Juhuasuan launched a “ten-billion-yuan subsidy” plan in December 2019 to compete with Pinduoduo’s market operation strategy. Juhuasuan’s general manager of operations…