Author: Olivier

New Baidu SEO updates (2017)

Baidu is the most popular search engine in China. Previously, organic search on Baidu was not considered effective due to the abundant presence of paid ads, but now change in Chinese laws has given hope to marketers to break into upcoming market again. In a recent Search Engine conference held in Beijing, hosted by engineer’s from Baidu core search and Webmaster Tool teams, three significant Baidu search engine optimization tools were highlighted. This included Baidu’s eco-empowerment strategy, Mobile Instant Page (MIP) project and 2016 algorithm updates. The eco-empowerment (thanks to the Chinese Governement ) New phenomenon in eco-empowerment aims to...

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Luxury Jewellery Brands are Unravelling China with WeChat

WeChat overshadows Chinese retail market with its 850m monthly users. According to business intelligence company, L2 WeChat is an optimal platform for luxury brand to access the Chinese market due to its one to one connectivity feature. Local jewelry brands already hold a market share of $103bn by using WeChat as a platform to reach its customers. Now some western jewelry brands are swaying in, to reveal this rewarding market.   Which luxury jewellery brands have entered Chinese market with WeChat?  Up till now only a handful of western jewelry brands have accessed Chinese market using WeChat platform. Recently Bulgari offered...

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How can Italian luxury brands enter China digitally?

In Dec 2016, a report published by Euromonitor International on Luxury Goods in Italy states that growth of luxury goods in 2016 was slow as compare to previous year. This was reported based on two reasons; firstly, Italian luxury products were bought by consumers belonging to higher income group only. Secondly, Italy is among countries that are facing highest levels of income disparity. However, sales of luxury brands in Italy were benefited by rise in luxury shopping tourism, with Chinese tourists notably supporting sale growth. Although, overall growth remained slow due to maturity in many areas.  Focus on Chinese...

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Consumer behaviour of Chinese users on WeChat

Importance of WeChat in Chinese consumer’s life Today, WeChat is the most useful app in Chinese virtual and digital communication landscape. It provides Chinese users seamless connection to one-stop cybernetic space equipped with all sorts of meaningful utilities of life. It’s a medium to interact, exchange and share among Chinese netizens. The popularity of WeChat has taken groundbreaking turns in China and therefore, it is an absolute “must-have” application for Chinese citizens. The interface of WeChat is designed in such a way that it creates user dependency and therefore customers are amazingly loyal to the application. WeChat’s monthly active...

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2017: 80% of Chinese perform professional tasks on WeChat

WeChat has created, during the last 7 years, a vast ecosystem putting this mega messaging application at the center of mobile internet in China today.  With more than 200,000 third-party developers, more than 10 million of official accounts and 889 million MAU (Monthly Active Users), WeChat remains the most used application in China. WeChat evolves through innovation. According to the China Academy of Information and Communications Technology (CAICT), WeChat directly fueled the consumption of information of 174.25 billion RMB in 2016 with an annual evolution rate of 26.2%, representing 4.54% of the total consumption of information in China in...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

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We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

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We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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