Author: Olivier VEROT

Olivier VEROT, passionate about Marketing and China. Already spent 10+ years in china and now based in Shanghai. One could say I am an "old laowai". I am the founder of GMA, and learn every day new things about Marketing in China, that I share here... PS: contact me on linkedin

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

How to Enter China’s Growing Training Market?
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How to Enter China’s Growing Training Market?

China is evolving from an industry-based economy to a service-based economy. Technology already has changed the way people live, and in the next future, the passage to an even more technological nation will mean new demand for required skills. How the Training Market will be in 10 years? Will China be able to train its…

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market
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Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market

Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…

Introduction to Taobao/Tmall Social media platform: Weitao
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Introduction to Taobao/Tmall Social media platform: Weitao

China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…

ebook : The 10 biggest mistakes companies make in China by Kristina Coluccia

ebook : The 10 biggest mistakes companies make in China by Kristina Coluccia

Hello Today Kristina Coluccia shares to us her ebook about biggest mistakes companies make in China.    Sum up The 10 biggest mistakes companies make in China by Kristina Coluccia Another common mistake is to be involved too much or too little in the details. It’s quite natural for anyone who has gone through the rigors…

Infant nutrition, Foreign brands are Chinese Consumers’ favorite
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Infant nutrition, Foreign brands are Chinese Consumers’ favorite

The infant nutrition segment is one of the best sectors for foreign brands that look at China for doing business. But why? Because Chinese parents buy infant nutrition products more than parents of any other country. Also, the well-known website Statista confirm that that Chinese is a very interesting market: Revenue in the Baby Food…

The hair growth market in China
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The hair growth market in China

China’s haircare market is projected to grow at a compound annual growth rate of 4.1% during the next five years.  Hair Growth Takes Over 34% of the total market. The market is majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Additionally,…

China fertility drop: high growth for sperm quality improvement supplements
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China fertility drop: high growth for sperm quality improvement supplements

The Chinese Minister of Civil Affairs Li Jiheng said that China’s total fertility rate has fallen below the warning line and the population development has entered a critical turning point, with Chinese demographers warning that China’s population will start to decline in the next few years, with little chance of reversing the trend. China’s fertility…