Author: Olivier

Are Foreign Casinos Guilty Travel Pleasures for Chinese Tourists?

Chinese travellers have drawn-out their lead as the largest spenders globally, according to the World Tourism Organization (UNWTO). “With a 12 percent increase in spending, China continued to lead international outbound tourism” in 2016, according to a UNWTO recent press release. Chinese tourists spent US$261 billion on International tourism. The number of outbound Chinese travellers increased by 6 percent to 135 million in 2016. This remarkable growth positioned China as number one tourist source market in the world since 2012. The growth in International travel from China in 2016 profited many destinations in Asia and the Pacific, most notably Japan, South...

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Why Singapore isn’t cashing from Chinese tourist growth?

Singapore is a very attractive tourist destination for Chinese travellers and visits of Chinese travellers in Singapore is increasing every year but Singaporean brands, hotels, entertainment companies are not earning any benefit from this growth.  According to Singapore Tourism Boards, during first half of 2016 more than 55.2 percent of Chinese tourist visited Singapore. This followed by damp Chinese arrivals in 2015—which was an effect of Malaysian Airlines MH370 disaster in 2014 and the 2015 Southeast Asian Haze that engulfed Singapore and surrounding countries in thick smog last year. However, after a careful look at the tourism figures, it was revealed...

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New Baidu SEO updates (2017)

Baidu is the most popular search engine in China. Previously, organic search on Baidu was not considered effective due to the abundant presence of paid ads, but now change in Chinese laws has given hope to marketers to break into upcoming market again. In a recent Search Engine conference held in Beijing, hosted by engineer’s from Baidu core search and Webmaster Tool teams, three significant Baidu search engine optimization tools were highlighted. This included Baidu’s eco-empowerment strategy, Mobile Instant Page (MIP) project and 2016 algorithm updates. The eco-empowerment (thanks to the Chinese Governement ) New phenomenon in eco-empowerment aims to...

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Luxury Jewellery Brands are Unravelling China with WeChat

WeChat overshadows Chinese retail market with its 850m monthly users. According to business intelligence company, L2 WeChat is an optimal platform for luxury brand to access the Chinese market due to its one to one connectivity feature. Local jewelry brands already hold a market share of $103bn by using WeChat as a platform to reach its customers. Now some western jewelry brands are swaying in, to reveal this rewarding market.   Which luxury jewellery brands have entered Chinese market with WeChat?  Up till now only a handful of western jewelry brands have accessed Chinese market using WeChat platform. Recently Bulgari offered...

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How can Italian luxury brands enter China digitally?

In Dec 2016, a report published by Euromonitor International on Luxury Goods in Italy states that growth of luxury goods in 2016 was slow as compare to previous year. This was reported based on two reasons; firstly, Italian luxury products were bought by consumers belonging to higher income group only. Secondly, Italy is among countries that are facing highest levels of income disparity. However, sales of luxury brands in Italy were benefited by rise in luxury shopping tourism, with Chinese tourists notably supporting sale growth. Although, overall growth remained slow due to maturity in many areas.  Focus on Chinese...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

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Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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