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China is evolving from an industry-based economy to a service-based economy. Technology already has changed the way people live, and in the next future, the passage to an even more technological nation will mean new demand for required skills. How the Training Market will be in 10 years? Will China be able to train its…
Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…
Do you sell high-end and premium products? Are you looking for a B2C platform that can raise your sales during these difficult times? In China, there are two eCommerce Giants that are fighting to find western partners. Do you know why? Chinese consumers love to buy “western”. Western is synonymous with high quality, luxury, and…
Holiday marketing campaigns are a great opportunity to be creative and connect with your target audience. It is extremely crucial to go about it in a way that is culturally sensitive if you wanna avoid backlashes. As we know, Chinese New Year is coming, and if it might be too late for you to launch…
China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…
Hello Today Kristina Coluccia shares to us her ebook about biggest mistakes companies make in China. Sum up The 10 biggest mistakes companies make in China by Kristina Coluccia Another common mistake is to be involved too much or too little in the details. It’s quite natural for anyone who has gone through the rigors…
The infant nutrition segment is one of the best sectors for foreign brands that look at China for doing business. But why? Because Chinese parents buy infant nutrition products more than parents of any other country. Also, the well-known website Statista confirm that that Chinese is a very interesting market: Revenue in the Baby Food…
China’s haircare market is projected to grow at a compound annual growth rate of 4.1% during the next five years. Hair Growth Takes Over 34% of the total market. The market is majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Additionally,…
The Chinese Minister of Civil Affairs Li Jiheng said that China’s total fertility rate has fallen below the warning line and the population development has entered a critical turning point, with Chinese demographers warning that China’s population will start to decline in the next few years, with little chance of reversing the trend. China’s fertility…
The Chinese market of Wine can be described in two words: largeness & dynamicity. Thinking of it in these terms, any sellers would be a little scared of entering China; however, this challenging market can be extremely profitable… Isn’t it a good reason to read how “to sell and distribute Wine in China in 2021”?…
Do you know that live streaming is the key to open the doors of success in 2021? This is especially true in China. In order to be a winner in such a complex system, we can give you some tips by answering the following question: what are the 2021 Live streaming trends in the Chinese…
Douyin, the Chinese version of Tiktok, owned by ByteDance, is one of the most important Chinese apps. Tiktok was bought out by byte dance about a year ago. Even though the apps are similar and both focus on users’ content, they are independent of each other. Douyin is specific to China. Douyin: the millennial app…
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