Author: Olivier

China is a valued partner of the UAE

China and UAE Dubai Internet City (DIC) is the leading technology business community in the region. In a strategic visit to China, DIC explored the Chinese business market looking for greater and long term collaboration with companies from different technology segments in order to promote innovation and have open more partnerships. China Telecom Global-Middle East and Africa, Huawei and Union Pay are already operating in Dubai Internet City and have been celebrating their 15th year at the DIC last year. Huawei have announced the establishment of its national headquarters within the community in order to reinforce the long-term commitment to the region. Dubai seeks more Chinese partnerships ‘’China is a very important market and valued partner of the UAE’’ said the Executive Director of Dubai Internet City, Ammar Al Malik. DIC is a major contributor to the MENA region’s digital transformation story. The Executive Director of DIC sees a huge potential at building this partnership by offering Chinese technology companies the best environment to set up and or expand their business in the region. Encouraging global tech leaders to come to the region is the primary objective of DIC’s visit to China. Dubai seeks to provide a diverse a rich environment that allows Chinese technology companies to innovate and grow their business. DCI’s visit to China lasted from 19 to 25 April 2017, and its main goal was to...

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Ravishing Success of Alibaba’s economy”

Alibaba will create boom in China’s job market In Future, the E-commerce giant, “Alibaba economy” is expected to create about 122 million jobs of the total 415 million jobs available in China’s digital economy. This can be estimated to 29.4% of all the jobs available in 2035, which is equivalent to 31 million jobs available today according to BCG analysis data of Alibaba Group. Services offered by Alibaba Cloud computing and digital entertainment plays a vital part in future success of Alibaba’s business. The success rate is estimated on the basis of Alibaba’s domestic and international businesses that involves...

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What does a good SEO agency in China?

A good SEO agency is Active and provide content(in Chinese), backlinks campaign and deliver Results Ranking high on Baidu requiert a lot of Work ! You want do nothing and rank high on Baidu ? Sorry it is almost impossible !   SEO on Baidu or in or (algorythms are almost the same) If you’re aiming to reach the Chinese digital audience, it’s vital to subcontract the SEO of your business to a professional SEO agency specialized in the Chinese Market. Why? In China, the ‘mighty’ Google is blocked by the ‘Great China Firewall’. Baidu owns more than...

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Are Foreign Casinos Guilty Travel Pleasures for Chinese Tourists?

Chinese travellers have drawn-out their lead as the largest spenders globally, according to the World Tourism Organization (UNWTO). “With a 12 percent increase in spending, China continued to lead international outbound tourism” in 2016, according to a UNWTO recent press release. Chinese tourists spent US$261 billion on International tourism. The number of outbound Chinese travellers increased by 6 percent to 135 million in 2016. This remarkable growth positioned China as number one tourist source market in the world since 2012. The growth in International travel from China in 2016 profited many destinations in Asia and the Pacific, most notably Japan, South...

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Why Singapore isn’t cashing from Chinese tourist growth?

Singapore is a very attractive tourist destination for Chinese travellers and visits of Chinese travellers in Singapore is increasing every year but Singaporean brands, hotels, entertainment companies are not earning any benefit from this growth.  According to Singapore Tourism Boards, during first half of 2016 more than 55.2 percent of Chinese tourist visited Singapore. This followed by damp Chinese arrivals in 2015—which was an effect of Malaysian Airlines MH370 disaster in 2014 and the 2015 Southeast Asian Haze that engulfed Singapore and surrounding countries in thick smog last year. However, after a careful look at the tourism figures, it was revealed...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

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Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

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Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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