Author: Olivier VEROT

Olivier VEROT, passionate about Marketing and China. Already spent 10+ years in china and now based in Shanghai. One could say I am an "old laowai". I am the founder of GMA, and learn every day new things about Marketing in China, that I share here... PS: contact me on linkedin

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

China: The Video Game Industry Capital of the World
|

China: The Video Game Industry Capital of the World

With more than 665 million gamers as of 2021, China is the biggest market in the world in terms of video games. Fostered by the country’s digitalization, the younger generation is at the core of this increasing demand. Following the Covid-19 crisis that has spurred app usage and video games all across the world, the…

Guide for E-Commerce in China

Guide for E-Commerce in China

Attracting every day thousands of entrepreneurs and companies from all four corners of the world, China is one of the most promising markets worldwide. With a population of almost 1.4 billion people, China’s rapidly rising wages have contributed to a  growth in consumption and an increasing purchasing power. The development of various new technologies-related industries,…

China Luxury Market Guide

China Luxury Market Guide

Today, luxury would be nothing without the tremendous sales generated by Asia, and especially China. According to Bain & Company, the Chinese should account for 50% of the worldwide luxury purchase in 2025. In our fast-moving and the hyper-digitalized world, 2025 is tomorrow.  China is evolving fast; more and more people improved their living conditions….

Infant probiotic and anti-oxidant on the rise in China
|

Infant probiotic and anti-oxidant on the rise in China

Probiotics should help to add bacteria to an infant’s stomach more quickly. Actually, a baby acquires good bacteria from breast milk and also from food. At the same time, the bacteria in the baby’s stomach may be modified by many factors such as gestational age and whether they take antibiotics or not. What about anti-oxidant?…

China Cleaning Products Market Guide
|

China Cleaning Products Market Guide

COVID-19 led to a different attitude toward household cleaning and hygiene topics in China. The following data will show how the pandemic changed the cleaning products market, not only causing a higher demand for these products but also changing consumption behaviors. New categories of products and features are now required. Also, we are going to…

Furniture Market in China
|

Furniture Market in China

With a huge population and an ever-growing middle class, furniture is in high demand in China making it an extremely lucrative market. “As per estimates, China leads online furniture sales globally with an estimated sale of over USD 68.6 billion in 2019. The rapid development of e-commerce in China has increased the sales channels for…

Prepared Dishes are making their way into Chinese kitchens

Prepared Dishes are making their way into Chinese kitchens

In China, the market for prepared dishes is flourishing. Among the basic living needs, “food” undoubtedly occupies the first place. During the quarantine period and the closure of the restaurants, people rushing to buy ingredients on the major digital platforms have become the norm.  At the same time, prepared dishes have become the leading choice…

China-Italy 50 years of partnership: Opportunities for Italian Businesses

China-Italy 50 years of partnership: Opportunities for Italian Businesses

China-Italy relationships In 2020, Italy and China celebrated 50 years of bilateral diplomatic relations. Throughout antiquity, the two countries had unofficial contacts, through cultural and economic exchanges. 50 years after the formal signing, the friendship between the two countries is solid. This was demonstrated by the aid sent by China to combat the health emergency…