The cognac market in China In this article we are going to find the key factors of success for cognac brands in China. . . Status quo of China cognac market . Cognac consumption is booming in China. Between 2009 and 2010, the market growth was 71% in China. China is now the third largest importer of cognac after the United States and Singapore. . The increase is so attractive that producers are not able to deal with the demand of premium cognacs (XO). Especially in the late 1990s, while Cognac was undergoing a crisis when China ordered a...Read More
Ferrero’s Communication in China ; In this article we will introduce you the brand communication of Ferrero Rocher in China: what he does good and what he does bad. . A Successful product Italian chocolate maker Ferrero is known everywhere primarily for its flagship product: Ferrero Rocher . It’s true that Ferrero Rochers are made and designed exactly in the same way worldwide. But it is as if Ferrero Rocher has been designed to suit the tastes of Chinese consumers: The golden packaging : as a color standing for Chinese emperors, yellow appeals to Chinese as a symbol of wealth. The round...Read More
Westernized Branding in China In China, it’s quite a fashion for Chinese companies to westernize their brandings. In many fields such as fashion, fragrance, luxury accessories… many Chinese companies have chosen to communicate as “foreign” brands. . Why? First of all, western brands often enjoy a better image when it comes to quality. “Made-in-Europe” or “Made-in-US” equals to a gurantee of quaility and performance for Chinese consumers. . “Fashion” “Design” “originality” are the words usually associated with foreign brands while it is difficult for a Chinese brand to benefit from such a credibility among Chinese consumers. In the ready-to-wear industry,...Read More
Market Research China It is a very important component of business strategy. Market research is an organized operation to get information about markets or customers. Market research Market research is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets (via wikipedia) to build strategy It is important to research information before realize a strategy. Market resarch in China Market research in China is a key factor to get advantage over competitors. Chinese market is different to...Read More
Dove Advertisment Episodes for Christmas I will show you today two TV commercials of Dove, the No.1 chocolate brand in China. Chinese consumers like these ads from Dove. That fostered the positive image of the brand already leader in the chocolate market in China with 1/3 of market share regarding the value. The two TV spots depict a pick-up artist session half successful or half missed (depending on whether you see the glass half full or half empty). The first episode takes place in a bookstore. A young man (Jaycee) tries to seduce the pretty bookseller who rejects him...Read More
Marketing China- Smart Tips for Smart Business in China.
Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.
We want to be Your Digital Guide to do Business in China
Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Wechat: Transforming BusinessJan 17, 2018
Why Chinese Consumers love Wechat ?Jan 17, 2018
Understanding the Challenges of Franchising in ChinaJan 16, 2018
Authors & Team
We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.