Consumer’s expanses for bath products have exceeded 50% in China
China’s soap, bath and shower (SBS) product market value reached RMB20.1 billion, growing at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format of liquid soap/shower…