Author: Harry

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Little Red Book officially launches the RED brand partner platform
Chinese Social Media, Kols & Livestreaming | Little Red Book

Little Red Book officially launches the RED brand partner platform

Little Red Book (Xiaohongshu) has officially launched the RED brand partner platform, which means open the process of social commercialization. The official advertising marketing platform of Little Red Book On the landing page of the brand partner platform, Little Red Book provides the entrance of the brand identity, content cooperation agency, and blogger triple identity….

Pinduoduo: A Big Taobao and JD Rival within two years
ecommerce China | Pinduoduo

Pinduoduo: A Big Taobao and JD Rival within two years

With the rapid development of the Internet era, Pingduoduo, Mengdian, Yunji, and other social and digital platforms have risen. In these industries, Pingduoduo’s strength is particularly attractive. According to public information, Pingduoduo was established in September 2015, only after 4 months, the transaction volume per day exceeded 10 million. In just one year, the monthly…

The Collapse of TOPSHOP in Chinese E-Commerce
Case Study

The Collapse of TOPSHOP in Chinese E-Commerce

There is no operational strategy for adapting to the Chinese market. Many well-known foreign brands are rapidly declining after entering the Chinese market with confidence. How does the old British brand can adapt to the Chinese market? The Double eleven haven’t begun this year, and the TOPSHOP closed down. On November 1, TOPSHOP announced that…