Author: Gentlemen in China

Mobile Phone VS PC, who will take over the internet in China?

In China, the Internet usage on mobile phone keeps rising. The internet usage In China, everyone is done or can be done online. That is the reason why China counts the most online users than any other country worldwide. In 2013, the total amount of Internet user was estimated to 46%, or 591 million of users and then to 632 million in June 2014 (. Year after year, figures keep rising although it is starting to slow down. To compare : France counts 66 million of inhabitants and a little more than 50 million of Internet users in 2011....

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JD attacks the Russian market

JD is one of a e-commerce giant in China. Like Amazon, JD.com is a real tailer, buying products for resale. Alibaba himself is a gigantic marketplace by connecting third-party vendors with customers. JD.com takes advantage today of an extensive logistics network that allows it to cover more than 1,900 Chinese cities from 97 stores, more than 2,500 delivery points. JD develops itself on foreign market The Chinese e-commerce player did its best to remain competitive in the international market, especially given the Tmall Service Alibaba which serves biggest competitor on the Chinese domestic market. In order not to lose market...

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How to protect your luxury brand on the Chinese market ?

Kering, the second most important luxury group in France, which includes prestigious brands such as Gucci, Balenciaga, Bottega Veneta or Yves Saint Laurent recently sued Alibaba for letting counterfeited products being sold on their different E-Commerce platforms (Tmall, Taobao, Alibaba and Aliexpress). Not only Kering is adopting a radical solution but they are also claiming that Alibaba is encouraging the sales of this kind of products, in order to generate profits. A faux-pas from Alibaba. Choosing such a solution will affect the commercial relationships between these 2 important groups. Alibaba’s Jack Ma is strongly regretting this decision, saying he would...

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« Made in China » Luxury is taking over in China

Sales of luxury goods in China represent 20% of the global market in 2015. Chinese tastes for luxury are evolving … which leaves room for local brands. A real threat to the traditional luxury brands and groups, especially French ones. Indeed, if there was an economic sector that links China and France that would be for sure luxury. China is set to become the world’s largest market for high-end products and services and France still remain one of the top exporters of luxury goods worldwide. 1/5 of Luxury sales will be done in China The Chinese Eldorado, with its...

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Paying (digital) attention to the 300 million Chinese middle class is the way to success!

The fast growing of the middle class in China is a major event and multinational firms can’t ignored them. In 2012, nearly a quarter of the population, about more than 300 million people have significant purchasing power. And to tap into global financial assets of the middle class, about 1.3 million yuan ($ 213.900 million) per capita according to China Forbes , retailers pay more attention to the needs of the emerging middle class. A middle class connected Yet to succeed in China, traders must keep in mind some special characteristics that affect the middle class of the country....

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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