Author: Gentlemen in China

How to benefit from the 300 billionaires in China

For the first time in its history, China has more than 300 billionaires. It became the second country with the most billionaires after the United States that have 537 billionaires, including Bill Gates, the richest man in the world with a fortune estimated at $ 78.8 billion according to Forbes. Here are these Chinese billionaires. Who are the billionaires? In 2015, they are exactly 430, an increase of 72 compared to last year. The US have 56 more billionnaires than the previous year. In the top of these billionaires we can found Li Hejun, who recently became the richest...

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Instant messaging applications submit to regulations in China

Suspect to be used for negatives aim some applications have been blocked                                                          Recently China government blocked several foreign chat applications, including wechat Japan’s Line and South Korea’s +Kakao Corp they were suspect being used by terrorists to exchange informations. Most of them are not controlled and are used for pornography, to spread rumors and incite to terrorism ideology. The Chinese government rolled out for the first time a regulation to tighten...

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Getting Chinese customers through digital marketing

Different brands from around the world are now entering China’s online market. With the Chinese getting the top spot as the biggest internet population in the world, everyone wants to join in, though it is not as easy as it seems. The Chinese online market is very complex and complicated, and there are a lot of rules to take in mind. Afterwards, entering the Chinese online market doesn’t guarantee success or online sales or increase investors or additional clients; it needs proper marketing for the people to see it, for the people to recognize your product. Digital marketing Unlike...

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Baidu SEO is critical for doing business in China

Baidu is the number one and the most popular search engine in China, with an approximate number of 60 percent of the country’s market share. It was founded by Robin Li and Eric Xu on the 18th of January 2000. Baidu is ranked as the 5th search engine in the world and 1st for China and Chinese users, and is the first company to be included in the NASDAQ-100 index last December 2007. Search Engine Optimization (SEO) Search Engine Optimization or SEO is the process of getting traffic or visitors in a webpage on a search engine to obtain a...

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Digital marketing is an effective tool for business promotion in China

China is growing very fast, in term of political mindset, economy, business, education, lifestyle, and the like. At the same time, the digital world of China is not just growing fast, it is exploding. The digital counterparts of the basic infrastructure of China is now sky-rocketing to the top with China having the most internet population, of around 618 million netizens, in the world. In order to give you a better idea, the Chinese netizens account for about 45% of the worldwide netizens. With this huge number of internet users in China, businesses both local and foreign are now...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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