Author: Gentlemen in China

Weibo, the key to Boost your Brand Awarness in China

Chinese people are the most connected population. They live and breathe with social media. Everytime, they look, post, search somethings. The new generation is called chinese digital natives. The increase of the access to information and the travels have open their minds. They want to break their routine and be surprising everyday. If you want to become a big company in China, you need to know how chinese market works. Choosing the right strategy and applying in China is very complicated. Given the paramount importance of chinese social media, you have to get acquainted with Weibo.   WHAT IS...

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H5 Wechat Advertising & Marketing : Case Studies

If you want to create lot of traffic on your Wechat page, H5 Wechat is the key. If you don’t know what is H5 Wechat, it could be hard to use it for your business. This article is here to explain you how to successful use this tool, through the 5 best innovative H5 Wechat campaigns.   WHAT IS H5 WECHAT ? H5 Wechat is an interactive platform of Wechat where users can interact. H5 allows you to include games, invites, animations, mobile shaking triggers and many other interactive thinghs. The animations are very effective, because it allows you...

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KOL Marketing: Effective or not ?

Is influencer marketing worth a slice of your China marketing budget?   Since few years, KOLs became a real part of the influencer marketing. They are numerous and powerfull. You need to ask you if a KOL can be usefull for your business ? Most of the brand call on KOL because, they are an effective tool to do business. Because they are more and more numerous and powerfull, they are more and more expensive. Focus on the KOL power     WHO ARE THE KEY OPINION LEADERS ? KOLs are often chinese celebrities, popular social media users, experts of...

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Chinese Opinion Leaders : 9 streaming apps to find the best

In China, you can find the best opinion leaders on streaming apps. It is a prime market for finding both well-known Chinese celebrities, as well as budding new internet stars. Lot of famous KOL had been discovered on this apps. If you want to do business in China, you should understantd how chinese market work. It’s a key to succeed. Chinese consumers, more than the others are very careful of the advice of opinion leaders. Research suggests that Chinese customers are more likely to buy a product when it is recommended by a trusted person. This opinion leaders are...

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Cross-Border e-Commerce in China: a New Opportunity

WHAT IS EXACTLY CROSS-BORDER E-COMMERCE? Cross-border e-commerce is define as import and export activities of cross-border trade conducted through e-commerce methods by transaction subjects from different customs borders. It is mainly classified into B2B and B2C.   Today, e-commerce in china become a big tool of purchasing. Because chinese people middle class is increasing, they can buy more expensive products. The more important access to information open their mind to others countries. They want better quality products. They want to show their purchasing power to the others. Reason why cross-border e-commerce increase as fast.   FIRST STEP : KNOW...

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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