Author: Gentlemen in China

Advertising in China : Best Practices to Maximize your Results

Chinese market is very different, everyone know that. But, lot of companies consider chinese consumer like a Western customer. In fact, like his market, chinese consumers are very different of other consumers.   Many foreign companies who move into chinese market fail because they don’t understand how advertising in china differs from their own domestic market. You have to do some research and understand chinese consumers to earn his attention.   CHINESE CONSUMER IS CHANGING First of all, it’s important to know that chinese consumer is changing. Today, he is more and more connected and he is more informed...

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Travel companies prepare for the rise in wealthy Chinese tourists

This December, Hainan Airlines Co. Ltd. flew from Beijing to Las Vegas’ McCarran International Airport. The flight was the airport’s first nonstop from China and was one McCarran executives have been designing for some time. It is a routine flight that will now arrive three times a week, filled with passengers eager to indulge in the desert cities infamous delights. However, when the passengers land they will be met with an unusual change to proceedings: three bilingual ambassadors, ready at hand to help with their new Chinese clientele. 200 million travelers set to leave China next year   With...

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More than $7.6 billion sanitary pad market in China

This year, Simon Lai, businessman, and resident of southern China’s Guangdong province is expected to purchase more than half a million dollars’ worth of the feminine hygiene products in Los Angeles and then ship them all the way from L.A to sell at a very profitable margin. Simon Lai is one of many Chinese men who sell on Alibaba’s e-commerce site Taobao. His store is called Puff House and it specializes in personal care items. Just through June of last year to January, he sold $180,000 worth of imported tampons, making him the number one seller of Tampax products...

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Asian Brands Should Invest More in Social Media Marketing in China

With online mobile consumption on the rise, Asian market trends have bypassed western platforms and jumped straight into mobile purchasing, using social media apps like WeChat and Weibo to communicate and interact with customers. This has allowed brands the gateway to connect with perspective consumers on a more intimate level, advertising whilst they are conversing with friends, as appose to diverting attention whilst someone plays a game or reads an article. Gold Age of Social Media Therefore, in an age of social media, internet and Apps, phone numbers are the Holy Grail in marketing. Here there is a genuine...

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Get A Wechat Official Account : the first Step to Advertize in China (For Oversea Companies)

If you want to advertize on the most popular Media Channel in China, you have to create a Wechat official account for your Company (First Step). And it is not that easy… WeChat Official Accounts are accounts used by famous people, governments, media, and firms for cooperation and promotion services. It’s a very important link for you to create a relationship with your customers. Wechat is today the most efficient app in China to communicate with consumers. That’s why you need to have an official account. Usually The target audiences for these accounts includes individuals, governments, and other businesses....

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Marketing China

Marketing China- Smart Tips for Smart Business in China.

Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.

We want to be Your Digital Guide to do Business in China

Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :

Authors & Team

We are a Team of 42 Marketers.

Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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