Author: Gentlemen in China

GMA analyze Marketing trends and give to professionals the best Tips to succeed in China, with a focus on fast-moving Digital World. We are a pure Digital Agency based in Shanghai

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Guide to Douban Marketing

Guide to Douban Marketing

With the prevalence of mobile devices and instant messaging apps, China’s social media landscape is becoming more diversified. With more than 988 million internet users, China’s tech-savvy population has embraced new technologies at a faster pace than anywhere else in the world. For those who want to expand their activities in the world’s most populous…

China’s Sexual Wellness Market
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China’s Sexual Wellness Market

Following China’s economic liberalization and with ancestral traditions that are slowly being erased, Chinese consumers have discovered the ‘European way of flirting’ as well as seduction and wellbeing in terms of sexual life. As people are more open-minded, they tend to try new things, thus contributing to the success of sexual wellness products in the…

The Skincare Market in China
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The Skincare Market in China

As the second-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-qualitative products. As a matter of fact, following China’s economic growth, Chinese consumers’ purchasing power has increased in the last few years. With a population that is ready to spend…

What Artificial Intelligence Means for Luxury Brands in China?

What Artificial Intelligence Means for Luxury Brands in China?

Nowadays, almost every aspect of Chinese people’s life is linked to digital devices. Millennials and Gen Z are more than ever driving China’s growth in terms of innovations and digital trends. Surfing on this tendency, luxury brands are trying to integrate AI tools both in their offline and online stores. By providing seamless and personalized…

Guide To Market Bottled Water Brands In China
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Guide To Market Bottled Water Brands In China

With China’s economic development, the consumption of bottled water has been growing steadily due to higher incomes and an improved living environment for the Chinese population. Thus, China’s bottled water market has been growing at an average rate of 9.5% annually and is expected to continue to grow for the foreseeable future. With a $32.6…

Sell Baby and Kids Clothing in China
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Sell Baby and Kids Clothing in China

The clothing market is fashion brands’ next success story in China. Why? In 2020, children’s wear outperformed men’s wear and women’s wear to reach a peak of 261 billion RMB.  The strong demand coupled with the recent measures on families’ policies, resulted in the development of the baby and kids’ clothing market in China over…

China’s Bicycle Industry
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China’s Bicycle Industry

Following China’s rapid and drastic urbanization, what was known as the “Kingdom of bicycles” has seen many people discarding their bicycles in favor of cars or motorcycles. However, following China’s environmental issues and traffic jams, many people have decided to use their bicycles again. These past few years, some companies have even specialized in shared…

Esports in China: More than just a hobby
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Esports in China: More than just a hobby

Following its economic development, China really put digitalization and new technologies at the core of its ambitions to conquer the world. Thanks to companies that are specialized in new technologies, AI, and VR, China was able to stand out in many new technologies-related industries, such as the esports industry which is one of the most…

How to Sell Jewelry in China?

How to Sell Jewelry in China?

Let’s dive into the wonderful opportunities that represent the Chinese jewelry market to foreign luxury brands and find out what are the best practices to succeed in the middle kingdom. According to figures from the China Industry development and Research website, the precious metal accessory market swelled from RMB567 billion in 2014 to RMB737 billion in…

Tmall: The Ultimate Guide

Tmall: The Ultimate Guide

With an increasing purchasing power and digitalization of society, China’s eCommerce market has naturally been growing exponentially while embracing new technologies and innovations. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Today we are taking a deeper look into Alibaba’s…