In China, each year more than 18 million babies are born and this figure will increase in the coming years with the abolition of the one-child policy. The parental market is rising in the country, the increase in family incomes and the strong awareness of mothers for their babies allows this industry to achieve performances that keep growing It is a market on which foreign brand growth can be felt in the face of consumer mistrust in the market, in search of the best quality for their child. You will need to understand and understand Chinese mothers, who behave...Read More
Author: Gentlemen in China
Do you need help for your Marketing to Chinese Tourists / travellers ? You want understand different strategies , ways to get Chinese Clients With the rise of Chinese tourists traveling abroad every year, more and more tourism professionals are struggling to find out how to attract Chinese tourists. 1- Chinese Group of Tourists are now a gold mine for many companies Nowadays, when we talk about travel and tourism, we think directly about China. According to data published by the National Tourism Administration of China (CNTA) and the United Nations World Tourism Organization (UNWTO), China has the...Read More
Since China joining the World Trade Organization (WTO) a decade ago, it has become one of the biggest competitor on the field of global trade, increasing exports by almost 600% between 2000 and 2008 and growing at annual rates averaging 10%. China has achieved these profits by leveraging its tremendous productive capacity, low labor, capital costs, and strong state support for export-driven growth. but, this recent years, China is also engaged to increase the complex playbook of strategies and trade policies, to advance its economic interests. China’s Digital Treasure The quick expansion of e-commerce will, meanwhile, bring a vastly greater...Read More
Since 2014, China has become the largest ice cream market in the world . The country is experiencing exponential growth thanks in particular to a change in the attitudes and consumption behaviors of individuals within the country. The Chinese, accustomed to a salty diet, discover little by little the sweet pleasures and especially the ice creams. A growth-oriented market in which international brands derive their pins from the game. source Market Survey about ice Cream in China In six years, the market in China has grown its sales by more than 90%, propelling the market as the largest...Read More
China is fast becoming the third largest country in terms of cosmetic surgery, with 6times growth that other countries. With more than 7 million operations carried out annually, the country is experiencing a change in the mentalities of its people in continuous pursuit of perfect beauty. Cheryl a typical a web celebrity China’s Plastic Surgery : a super growthing market in just a decade About Face: China’s Plastic Surgery Market Grows Six Times Faster Than Global Average (via) The cosmetic surgery market in China represents no less than 400 billion yuan or $ 63 billion and this market...Read More
Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.