Author: Enzo

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

From home to China: How to sell on Tmall in 2020?
eCommerce China

From home to China: How to sell on Tmall in 2020?

Selling your products from your country to China was once impossible for small businesses when China had just opened its trade borders. It was necessary to find a Chinese partner in order to create a Chinese company through a joint venture or else to create a WFOE (Wholly Foreign-Owned Enterprise). This process was long and…

How to (legally) sell CBD in China?
Sectors & Industries

How to (legally) sell CBD in China?

Controversial in Western countries, cannabis is a hit in the countries where it has been legalized. In China, the CBD market, or cannabidiol, is exploding with the recent loosening of Chinese laws regarding the cultivation of hemp and a local production already equivalent to that of France.   China is …   1.4 billion inhabitants,…

What to sell on Tmall in 2020? Top sales in China
eCommerce China

What to sell on Tmall in 2020? Top sales in China

Tmall is THE largest e-commerce distributor in China. Representing 60% of total Chinese online sales in 2019, Tmall is the leader in this distribution model. Not as big as him, his competitors specialized in specific fields such as technology (JingDong, JD) or food products (Koala). With more than 70,000 brands available in more than 50,000…

Live stream in Chinese e-commerce retail: the new way to market your product
eCommerce China

Live stream in Chinese e-commerce retail: the new way to market your product

The not-so-new live streaming feature is currently very successful in China for everything: sales, promotion, branding, …Since the outbreak forced stores to close their doors, companies had to find an alternative and go digital. For several weeks, Chinese’s people life was exclusively digital for shopping, sport, entertainment, social life and so on. The direct consequence…

How to manage your brand through a crisis?
Business in China

How to manage your brand through a crisis?

The current outbreak forces stores to close and brands to reinvent their strategy. Managing your brand in China is not natural and you might be lost in all the uncertainties for the coming months. Seeing the outbreak as a challenge is the best way to get positive spillovers when the recovery period will arrive, but…

Best Platforms to Attract Chinese Tourists in 2020
Chinese tourists

Best Platforms to Attract Chinese Tourists in 2020

In 2018, 150 million outbound visits were made by Chinese travelers, making China the world’s biggest market in outbound tourism and representing a rise of about 15% year-on-year. Knowing that Chinese tourists represent about one-fifth of tourism spending worldwide, missing the opportunity to attract them would be useless harm. The number of outbound tourism trips…