Mcommerce in China For some time now, China has been an extremely mobile phone centric nation. This is not surprising when you consider the increasing popularity of Chinese brand phones, such as Huawei, and the advanced development of mobile gaming apps, social media apps and apps that are designed to take care of your everyday needs. In fact, it is fair to say that a large proportion of the Chinese don’t even own a desktop or a laptop anymore as they view a mobile device as being sufficient enough for their everyday online needs. To date, there are over...Read More
This is a question often asked by savy clients when it comes to WeChat, the largest social network in China with 860 million active monthly users. Brands and businesses often have a wealth of English language content but what is best for their Official WeChat account? Content that has the greatest impact on WeChat tends to fall into the following categories (all of the following need to be optimized for simplified Mandarin Characters): Educational Content This is simply about making life easier for your audiences and readers, users want quality advice and practical information from the official accounts...Read More
China is arguably the current most lucrative market in the world with a huge 350 million middle class consumers and an average GDP increase of 7% year on year. Whilst it can be a very tough market to enter into for new businesses, the rewards and profits have huge potential. Time, patience and a thorough understanding of how the Chinese market works is crucial in building your brand in China. The secret to success in China is …. Business Online in China To date, there are over 900 million Chinese citizens with an active online presence. On average,...Read More
The rise of WeChat has been well documented with the application certainly the most discussed element when it comes to prospective clients enquiring about marketing services in China. It is indeed a fascinating and powerful tool for any business in China but WeChat is not simply a ‘magic bullet’.. intelligent, long term strategy is required to promote a business and increase their visibility and reputation on China’s dominant social network. Here I want to outline some key strategies for growth and explore what makes WeChat such an effective tool for marketing a business in China. It’s size.. The...Read More
A Guide for Baidu PPC / ads for International Brands Differences between Baidu PPC and Google Baidu PPC (Pay Per Click) advertising is an effective way to increase your visibility and presence on the Baidu search engine (think China’s Google). It is a commonly asked question by clients, how does a Baidu PPC campaign work and what are the differences between running a campaign in China verses on ‘Google’ in the rest of the world. Baidu PPC Advertising in China Whilst there are of course similarities, it is important to understand the differences between these two different systems...Read More
Marketing China- Smart Tips for Smart Business in China.
Marketing news and analysis for CEO, Entrepreneurs, and Top Managers.
We want to be Your Digital Guide to do Business in China
Marketing to China is a website created by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.
China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.
The aim of this website is to inform readers about the market and provide insightful analysis.
Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !
Gentlemen Marketing Agency
We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :
Wechat: Transforming BusinessJan 17, 2018
Why Chinese Consumers love Wechat ?Jan 17, 2018
Understanding the Challenges of Franchising in ChinaJan 16, 2018
Authors & Team
We are a Team of 42 Marketers.
Our Magazine is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.