Author: Benji Lamb

Promoting Luxury Emigration & Real Estate Events in China

This is a burgeoning market in China with Emigration and overseas real estate investment a hot topic amongst high-net worth individuals. Indeed, there are now over 350 million ‘middle class’ citizens in China with the top 100 million being financially able to purchase property overseas. With this sizeable market in mind it’s not surprising that so many luxury investment events are springing up to cater for the demand. Many seminars, conferences or events are held in China whilst others are hosted in luxury venues around the globe. The key is how you market and promote these events to the...

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A Report On China’s Mobile E-Commerce Market

China’s mobile e-commerce market is one of the most fascinating, dynamic and advanced in the world. China is a consuming nation with it’s transition into the largest e-commerce market being accelerated by the growth of smartphones, other mobile devices and of course the apps and mobile services developed for them. E commerce growth in China has been unprecedented, in 2010 online transactions made up 3% of total private consumption, in 2017 it is 15% and expected to rise to 25% by 2020. To put this into perspective online shopping in the US accounts for 7.5% of private consumption. Chinese...

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Why Mcommerce in China is the Future of ECommerce

Mcommerce in China For some time now, China has been an extremely mobile phone centric nation. This is not surprising when you consider the increasing popularity of Chinese brand phones, such as Huawei, and the advanced development of mobile gaming apps, social media apps and apps that are designed to take care of your everyday needs. In fact, it is fair to say that a large proportion of the Chinese don’t even own a desktop or a laptop anymore as they view a mobile device as being sufficient enough for their everyday online needs. To date, there are over...

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What are Main Content Types on WeChat?

This is a question often asked by savy clients when it comes to WeChat, the largest social network in China with 860 million active monthly users. Brands and businesses often have a wealth of English language content but what is best for their Official WeChat account? Content that has the greatest impact on WeChat tends to fall into the following categories (all of the following need to be optimized for simplified Mandarin Characters):   Educational Content This is simply about making life easier for your audiences and readers, users want quality advice and practical information from the official accounts...

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How to Market your Business Online in China

China is arguably the current most lucrative market in the world with a huge 350 million middle class consumers and an average GDP increase of 7% year on year. Whilst it can be a very tough market to enter into for new businesses, the rewards and profits have huge potential. Time, patience and a thorough understanding of how the Chinese market works is crucial in building your brand in China.   The secret to success in China is ….  Business Online in China To date, there are over 900 million Chinese citizens with an active online presence. On average,...

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Marketing China

Marketing to China is a website by Gentlemen Marketing Agency designed to provide fresh insights and a deeper understanding of the Chinese market.

China is a rapidly growing consumer market with more companies throughout the world looking for ways to develop their marketing, branding and communication that is relevant to Chinese consumers.

The aim of this website is to inform readers about the market and provide insightful analysis.

Marketing to China would like to explain Chinese Business and Marketing to the rest of the world. Please feel free to comment and share our articles !

Gentlemen Marketing Agency

We are a Digital Marketing Agency based in Shanghai. We are dedicated to helping our clients grow in the Chinese market by implementing the most effective digital strategy to offer return on investment. Our customers choose us because of our; efficiency, pragmatic approach and innovative solutions adapted to the market. For more information see :


Our blog is written by Benji (British), Olivier (French) and Philip (Chinese) with additional contributions from our team of experts on the Chinese market.
We are passionate about marketing in the aptly named ‘mysterious orient’. We come from different backgrounds and have different cultural views which make us the ideal international team to develop your interests in China.

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