Author: Alexis Girard

How to sell candies in China? A step by step guide
Food & Beverage

How to sell candies in China? A step by step guide

For the last 20 years, China has changed a lot. Whether it’s economically, ideologically or about its tastes, the country has been experiencing very fast growth. China is evolving into a consumer society and new products, including candy & confectionery, are getting more and more present among Chinese daily consumption. The rising average income and…

China: a “new” Green Economy
News

China: a “new” Green Economy

China is well-known to be the first market in the world at different stages. But the biggest carbon dioxide emitter also position itself as the leader of green investments, as said Helen Wong from HSBC. Such an impressive growth as the one experienced by China can’t be done without any sacrifice. And unfortunately, two figures…

How to protect your brand in China?
Business in China

How to protect your brand in China?

Being copy is for every company in China a real problematic. Arriving on a market and seeing copy of your product even before launching yours is not something pleasant. It’s even really frustrating. Also, the Chinese paradox could be described as follow. A fast development of intellectual property law which offers now legal protections, but…