Author: Alexis Girard

Lyfen, how China Snacks Leader sells online?
Buzz in China | case Study | Food & Beverage | Marketing Research in China

Lyfen, how China Snacks Leader sells online?

If you want to learn about advanced marketing strategy, and about a big advertising campaign, you should read this article about Lyfen, a Chinese Brand that sells million online in China. Who has never dreamed of launching his own company? Or maybe getting a new job and become the new prodigy of the company? The…

How to enter into the China’s retail market: Think big, get big.
Business in China | Chinese Consumption | Export China | Marketing Research in China

How to enter into the China’s retail market: Think big, get big.

China’s retail market will soon become the largest in the world, exceeding sales in the United States in 2019 and topping $6 trillion in 2020 according to current analysis. We’ll explain you here why you should consider the Chinese retail market to grow your business and how to do.   1.   China, the biggest retail…

Branding, the key for chocolate brands to sell products in China
Food & Beverage

Branding, the key for chocolate brands to sell products in China

China, this gigantic market of 1.4 billion people is currently the biggest consumption market in the world. And while chocolate has become one of the main sources of snacking in Western societies, particularly appreciated by children, it’s currently a market in strong development in China for consumers whose tastes are changing. On the first hand,…

Why you need to sustain your business in China during a crisis
Business in China | health China

Why you need to sustain your business in China during a crisis

We all know about the current tragedy hurting China… Coronavirus or recently called COVID-19. Close to 60,000 confirmed cases, 16000 suspected, 1368 death and luckily 6000 recovered.   A dark time of our own, a dark time for our home…   In today’s article, we’ll talk about business, management, and more importantly about life and…

China: The new Eldorado for Swiss company
Business in China

China: The new Eldorado for Swiss company

According to a Swiss Diplomat, China turn out to be an important market for Swiss companies and investments, which is currently attracting a large number of Swiss SMEs willing to expand their business in the biggest market of the world and seek for cooperation opportunities. Highlights on the Sino-Swiss cooperation According to Yves Morath, head…

The rise of affiliate marketing in China
advertising in China | Digital Marketing China | ecommerce China

The rise of affiliate marketing in China

What is affiliate marketing?   Affiliate marketing is an advertising model in which a company will use and compensate a third-party to generate traffics and leads to the company’s product. The third party is therefore called “affiliate” and is paid through commission fee. Why Affiliate marketing in China can change the game? Affiliate marketing is…