Author: Alexis Girard

How to integrate the Chinese market? How to understand the specificities of this country that will make the difference between winning and losing? so many questions ask by companies willing to penetrate the biggest market in the world. I'm Alexis, Digital Marketing Consultant and passionate by this country. I'm an expert of the Chinese market. For any inquiry, please feel free to contact me.

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Legal & practical ways to protect your brand in China

Legal & practical ways to protect your brand in China

Being copied is for every company in China a real problem. Arriving on a market and seeing a copy of your product even before launching it is not something pleasant. It’s even really frustrating. The Chinese paradox could be described as follow: The fast development of intellectual property law offers legal protections, but a high…

The beer market in China is going premium
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The beer market in China is going premium

As the most populous country in the world, China and its 1.4 billion netizens consume more and more beer every year. While in many western countries, there are downward trends in the consumption of alcohol, in China it’s the opposite. Even though liquor isn’t the favorite beverage of Chinese people, beer is more adapted to…

CBEC in China : The Ultimate Guide (Cross-Border E-Commerce)

CBEC in China : The Ultimate Guide (Cross-Border E-Commerce)

Highlights of CBEC in China This article will explain to you everything you need to know about Cross Border E-commerce (CBEC). There is also a report available below from 2020 with additional details. Cross-border E-commerce entails selling goods or services from one country directly to consumers in another country via the internet. We’ll explain to…

Pinduoduo : the low cost platform to sell your toys in China
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Pinduoduo : the low cost platform to sell your toys in China

PARENTAL ADVISORY: THIS ARTICLE MAY CONTAIN SOME CRITICAL INFORMATION ABOUT CHILDREN EXPERIENCE IN CHINA. DO NOT REPEAT IT TO YOUR KIDS OR BE PREPARED FOR A TREAT. Why is Pinduoduo a great place to sell toy in China? Pinduoduo, the unique, the one. Pinduoduo in China could remind us of the story of David fighting…

China: the world leading investment country for startups

China: the world leading investment country for startups

Everything we were used to is now over. Our world got shaken like a leaf and we all got dramatically forced to adapt. Investors reassessed their budget and startups capitalized on their survival instincts and capabilities. Since 2019, China is reported to have more “super” startups privately held by investors than The United State of…

How to enter into China’s retail market: Think big, get big.

How to enter into China’s retail market: Think big, get big.

China’s retail market will soon become the largest in the world, exceeding sales in the United States in 2019 and topping $6 trillion in 2020 according to current analysis. We’ll explain you here why you should consider the Chinese retail market to grow your business and how to do. 1.   China, the biggest retail market…

You really want partnership with Chinese Tours Operators? Think twice!

You really want partnership with Chinese Tours Operators? Think twice!

What do you think happen when you are too passive in the tourism business? Well, the Chinese tour operator f*ck you. We’ll give you here the example of Morocco. A wonderful country with 2.5 million peoples involved in the tourism industry, a growing number of Chinese tourists, but no positive results on the local economy….

China: The new Eldorado for Swiss company

China: The new Eldorado for Swiss company

According to a Swiss Diplomat, China turn out to be an important market for Swiss companies and investments, which is currently attracting a large number of Swiss SMEs willing to expand their business in the biggest market of the world and seek for cooperation opportunities. Highlights on the Sino-Swiss cooperation According to Yves Morath, head…

The rise of affiliate marketing in China

The rise of affiliate marketing in China

What is affiliate marketing? Affiliate marketing is an advertising model in which a company will use and compensate a third party to generate traffics and leads to the company’s product. The third party is therefore called “affiliate” and is paid through a commission fee. Why Affiliate marketing in China can change the game? Affiliate marketing…

How Football Star find sponsors in China?

How Football Star find sponsors in China?

China, a big country of 1.4 billion netizens. They actually never managed to make this sport a popular one like in most countries in the world. Usually, when asking kids what do they want to be later, they’ll answer basketball players, or maybe professional video game players… But things are changing. Especially since the president…