Author: Alexis Girard

MARKETING TO CHINA AGENCY

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The beer market in China is going premium
Food & Beverage

The beer market in China is going premium

As the most populous country in the world, China and its 1.4 billion netizens consume more and more beer every year. While in many western countries, there are downward trends in the consumption of alcohol, in China it’s the opposite. Even though liquor isn’t the favorite beverage of Chinese people, beer is more adapted to…

How to enter into the China’s retail market: Think big, get big.
Business in China | Chinese Consumption | Marketing Research in China

How to enter into the China’s retail market: Think big, get big.

China’s retail market will soon become the largest in the world, exceeding sales in the United States in 2019 and topping $6 trillion in 2020 according to current analysis. We’ll explain you here why you should consider the Chinese retail market to grow your business and how to do.   1.   China, the biggest retail…

Branding, the key for chocolate brands to sell products in China
Food & Beverage

Branding, the key for chocolate brands to sell products in China

China, this gigantic market of 1.4 billion people is currently the biggest consumption market in the world. And while chocolate has become one of the main sources of snacking in Western societies, particularly appreciated by children, it’s currently a market in strong development in China for consumers whose tastes are changing. On the first hand,…

China: The new Eldorado for Swiss company
Business in China

China: The new Eldorado for Swiss company

According to a Swiss Diplomat, China turn out to be an important market for Swiss companies and investments, which is currently attracting a large number of Swiss SMEs willing to expand their business in the biggest market of the world and seek for cooperation opportunities. Highlights on the Sino-Swiss cooperation According to Yves Morath, head…

The rise of affiliate marketing in China
advertising in China | Digital Marketing China | ecommerce China

The rise of affiliate marketing in China

What is affiliate marketing?   Affiliate marketing is an advertising model in which a company will use and compensate a third-party to generate traffics and leads to the company’s product. The third party is therefore called “affiliate” and is paid through commission fee. Why Affiliate marketing in China can change the game? Affiliate marketing is…

How Football Star find sponsors in China?
Sport China

How Football Star find sponsors in China?

China, a big country of 1.4 billion netizens. They actually never managed to make this sport a popular one like in most countries in the world. Usually, when asking kids what do they want to be later, they’ll answer basketball players, or maybe professional video game players… But things are changing. Especially since the president…