Just like the other investment instruments, even art has experienced a drop in prices during the crisis started in 2012 but has promptly recovered and experts are convinced that the growth trend is destined to last several years. To push the recovery especially the Chinese market. China is the world’s leading art market with a share of 41%, followed by the United States (27%). According to a report written by Artprice.com, in 2017 the sale of works of art in China had a value of 5 billion dollars, the equivalent of 10 years of auctioning in France, 1.7 billion in more than the United States and 2.9 billion more than the United Kingdom (18% of sales turnover and third world market)

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Art Market: The Difference between the West and China

Artprice experts explain how the construction of these two poles of the art market, the West and China, did not happen in the same time span. The first, now secular, is driven by the two large multinationals Christie’s and Sotheby’s, both born in the eighteenth century. They make a total annual turnover of 5.233 billion with the sales of works of art, in addition to those made in Hong Kong, and alone account for 42.65% of the global market (excluding Hong Kong) against 41.3% of market share in China, sales to Hong Kong included. The Chinese market, quickly shook the western dominance thanks to a disruptive economic growth of the country. It is a new market, driven by Poly International Auction, which in 2012 put out seven candles.

The second Chinese auction house is China Guardian Auctions, founded in 1993. These two leaders have a turnover of $ 1 billion in sales of works of art and hold 20.76% of the Chinese market. In Beijing, the purchase of art for investment purposes is stronger than elsewhere and this dynamic has raised to the stars a large number of works not yet ripe for the history of art and for criticism. However, as of this year, significant changes could be registered in the Chinese market. In 2012, in fact, the government and the auction houses took a series of drastic measures to regulate the art market in depth, in order to ensure long-term development. Even the West has succumbed to the speculative temptations of the art market. As many as 80% of the works sold in the West are under the 5,000 dollar mark and this is proof of a pronounced taste for the collection as such, rooted in habits and not the assimilation of works of art to an activity financial.

Galleries and Museum

There are few public museums, there is only one dedicated exclusively to the contemporary, the Shanghai Power Station of Art. All the others show only occasionally contemporary art and more academic type. Furthermore, public museums must fight with censorship more than private ones, so they can not collect and show political and critical art. But there are private museums, which have increased a lot in recent years and focus more on the contemporary.

When the galleries were born, many old school artists did not understand why they had to go through the galleries and continued to sell. This put the galleries in a difficult position because it forced them to compete with their own artists, without control over production and prices, without a contract, working only on the basis of occasional exhibitions. For some artists, it was harmful because the galleries have not invested in their careers, so they have suffered above all at an international level.

What kind of art Chinese people are interested in?

The general public is more interested in traditional art, also because it is not educated in contemporary art and it is difficult to understand it. It is the elite who are interested in contemporary art. But in the last ten years, several lifestyle magazines have started to give space to artists who until now were underground figures and who have now become public figures able to mark auction records of 24 million dollars, so they are becoming public figures, they are accepted between the elite and shown by the museums. It is a new phenomenon.

  • Decorative or demanding art

Political art is not a favorite genre because of censorship. Many prefer abstract, bold, large art, also because of the ever-larger houses. In fact, until the 1990s, Chinese houses were very small, there were no walls for large paintings. Today this has changed and there is greater awareness for what Americans call “wall power”: large, bold, colorful, glittering, shimmering works.

  • Chinese artistic tastes are changing

Chinese collectors are overcoming the geographical and cultural boundaries of China and Chinese art. In their search for Chinese classical paintings and works abroad, collectors have developed a strong interest in Western art. In November 2014 at a Sotheby’s auction, Chinese cinema magnate Wang Zhongjun bought the painting ‘Still life, poppies, and daisies of Van Gogh’, for a record amount of 59 million euros.T he percentage of Western artwork sold to Chinese is growing strongly, and outgoing tourism from China is one of the key factors in changing tastes.

In a nation like China, with over 5,000 years of history, cultural heritage has profoundly influenced the way we value and appreciate art. However, more and more Chinese travel abroad, visiting museums and galleries of ancient and modern Western art, whose works widen their cultural tastes and interests. The Western contemporary art sector is still a niche in China, but this niche has already brought significant benefits to the global art market.

  • Galleries, auction or own exhibition

Most of the galleries in China work on a system of one hundred percent markup: the artist brings his work and indicates his value, respectively, the gallery doubles this price and already such an impressive amount is claimed for sale. If the price goes down during the purchase process – the gallery bears this responsibility on itself, leaving the artist’s price for the one that is stated in the contract.

If you do not wish to cooperate with the gallery and give your creations in the fetters of contracts, a very good option may be a personal exhibition – in the event that you have at least 25-30 works for this.

How to reach and invite art investors to your own exhibition?

Like any other brand, even an artist needs to advertise to reach their audience. Here are some strategies to use in China, to make sure that an art exhibition is widely seen

Create an artistic site

Most Chinese search for information on the internet, including art buyers. therefore the creation of a site in Chinese with all the information on the artist and the works of art is a good starting point, then creating a newsletter you can keep up-to-date art lovers on possible performances. After the creation, It is also important to have a good ranking on Baidu (Google Chinese) through an ad hoc SEO.

Wechat & Weibo marketing campaigns

Social media in China are ultra used. Many Chinese artists use it to connect with potential buyers and investors. The most used apps, in this case, are WeChat, and Weibo especially when it comes to marketing campaigns.

WeChat is the most popular social app in China, with over 1 billion users active every month and is used by over 93% of the Chinese population, and this is very well known by brands. Every day in China, WeChat is used to communicate with friends, book a taxi or order lunch. Given the widespread dissemination and potential of the tool, there are more and more companies that decide to use WeChat as a real media. The campaigns developed ad hoc for WeChat is a must-to-have for all companies working on the Chinese market.

Weibo is the second largest Chinese social media, with more than 650 active users. A lot of Companies use Weibo to increase users engagement through some mini-Video, Online event, Buzz… For example, some museums and art galleries such as the Louvre Museum adopt the Chinese social media.

Advertise through an Influencers

The use of digital media is extremely effective in China, much more than in Western countries. It is clear that the commercial influence of celebrities in the Western world, although useful, does not have the same effect on customers as KOLs in China. KOL can now be very influential when it comes to marketing and sales. Consumers trust the information they receive from the KOLs that follow on social networks more than ads or advertising on other media channels. In addition, online KOLs are spreading not only information but also lifestyle, thoughts, and ideas about life, influencing people’s behavior and purchasing habits.

Therefore, using these Asian influencers in the art world can be a winning move to attract the right people to their artistic performance or directly to works of art

Gentlemen Marketing Agency: Your Art Agency

 

Gentlemen Marketing Agency, a team of specialists marketers, based in Shanghai, can help you with your business in China

Feel free to contact us through our website.

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29 Comments

  1. ARTIST ORIGINAL 500 OIL PAINTINGS UP FOR SALE/AUCTION FIRST TIME IN 25 YEARS. SEE PAINTINGS AND BIO AT WEBSITE AND AT VIDEO . THANK YOU, NICOLAI. NEED FIRST CLASS REPRESENTATIVE.

  2. My name is Mr Ben Clarkson I am a legitimate Loan lender here in UK feel free to contact me to launch a digital marketing campaign in China

  3. hello
    We (Belgian family) would like to sell our selfmade paintings (see Artpal.com/PaolaPescara) on the Chinese market, also through WEchat. As European (Belgium) we need the support from a Chinese person who has a WE Chat account, in order to be able to open a WEChat account. Is there any such person who would be willing to transfer our telephone number through his app to the WEchat administration ? For more information…please send a message to lucas.huybrechts@outlook.com (Belgium)

  4. Hi,
    We are a group of private art investors, and we are searching foreign artists, that are already famous.
    can you contact me and get your offer .
    Alexander Wang

    1. Hi Alexander

      I have paintings from contemporary artist mainly located in Europe and specially Spain.

      Feel free to see our website with some arts: http://www.ojosdelbarroco.com

      we invest in art with a big sense of responsability and also we choose the best options.

      I do have also paintings from chinese well-known artistS.

      We can talk with a videocall so you see everything in real time and also more personal way.

      Regards
      Juan

    2. Hello, my name is Biljana. Are you still interested to work with foreign artists?

    3. Hi Mr Wang nice to meet you,im an art dealer since 22 years ,could you be so kind to let me know which kind of Art are you interested,we have different art works very important ones like Raphael -Picasso-caravaggio please contact me

    4. Hello,

      Banksy from the North (not South), and we provide limited edition prints, such that his work is selling for £1,000.00’s each print, it’s an artist to watch and invest in NOW!

    5. Dear Mr. Wang,
      Hi, I am looking for an art dealer in China that would be interested in the works from Greek artist Olga Stamatiou.
      Olga has a long history of producing large bold works in many subject matters. She received her masters from Boston University in 1985
      Olga has created serval museum exhibits from her vast collection of works.
      Mine is below.
      Thank you and kind regards,
      Rocco
      Rocco Zappia

    6. I collect contemporary paintings from talented Artists.
      I need buyers for what I collect.
      I have several Artists working for me.
      Contact me on:info@mmiafrioca.com.
      Geoffrey Njogu
      NMairobi,Kenya

  5. Please review my retrospective exhibition of 40 years of paintings and assemblages, exploring the tropics and collection of my original works at wmbockfineart.com

    I am looking for an agent and respresentation in China.

  6. Hello, Olivier. I represented Canada at the Chengdu International Design and Creatvity Exhibition in 2019 with fine art and sculpture. I spend time in China and speak a little Mandarin. I would like to increase my art presence in the PRC and would like to chat with you about that.
    Cheers
    Ted DeMarsh
    edwarddemarsh.com

  7. Morning

    I’m a artist from South Africa and would want to advertise or post the paintings I’ve recently completed over the last couple of months

  8. Hi Mr Wang nice to meet you,im an art dealer since 22 years ,could you be so kind to let me know which kind of Art are you interested,we have different art works very important ones like Raphael -Picasso-caravaggio please contact me

  9. Hi,

    I have a large painting of the 108 heroes from “water margin”. Any interested buyer, please contact me by
    WhatsApp. My telephone number is +65-96380993.

  10. Hello, I am an abstract artist From Colombia, Based in Panamá. I would like to do a presentation of my art in china. how to find someone interested in helping me ?

  11. Hello, I am working with a world famous artist, who has an amazing portfolio of his personal artwork available for sale – valued over $750 million (USD).

    He holds several world records and has already gained interest from Chinese art investors / collectors.

    Please contact me directly, if anyone is interested in learning more.

  12. Hello. I am an abstract expressionist artist based in Shanghai. I have been here for five years in China and I am looking for art collectors You can see some of my work at keithhallartist.com and on Instagram wonderu. Or I can be contacted via WeChat silver-light1999
    My work sells and now looking for a new auidence or gallery for exhibiting my work. Thank you for reading.

  13. Hello, i’m European artist, based in Shaoxing, China. I’ve been living and working here for last 8 years. I have collection of my own work ( about 100 original acrylic paintings, unique hand-painted mirrors and home decoration) and i’d like to sell it all together as i need to move from China in March ( under unplanned circumstances). I’m looking for someone who can help me with selling all of the works. Thanks in advance! ☀️

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