Apple- Symbol of style and class in China
Apple Inc., an American multinational corporation that has its headquarters in Cupertino, California, designs, develops, personal computer, computer software and sells consumer electronics. Apple is better known for its hardware products like the Mac line series of computers, iPhone Smartphone, iPad tablet computer and iPod media player. The consumer software’s used are iOS operating system and the OS X , the iLife, Safari web browser, iTunes media browser and the iWork productivity and creativity suits.
Apple in China
Apple founded by Ronald Wayne, Steve Jobs and Steve Wozniak on April 1, 1979 and became pioneers in developing and selling personal computers. Crowned as Apple Computer, Inc. on January 3, 1977 and renamed as Apple Inc. on January 9, 2007 reflected its focus towards the consumer electronics. Apple is at an aggressive level in China and has made a breakthrough joining with the country’s largest cellular company. Yes, years of fruitless talks finally led to the agreement between Apple and China Mobile and are going to work together and sell iPhone to the very eager 760 million mobile users on China.
Apple and China Market
Apple seems to have gained the ground as the world’s largest Smartphone market and even the Apple share market rose in the fourth quarter during the last year, thanks to the strong demand for the new iPhone 5S according to the latest market research. Even the IDC’s research shows the shares in the mainland china also rose to 7% in the quarter from 6% right in the third quarter. Interestingly the fourth quarter filled with the first full quarter on its launch of the iPhone 5S and the 5C in China and as the same day they got launched in the US among other markets. In the past the scenario was different when the iPhone got launched first in the US.
Apple’s market strategy
Starting with the launch of the iPhone, when it was released in 2007 it was considered another over-priced Apple product. In fact, when the first version of these iPhone came to the Chinese market, there actually was no official distributor in china. Even still it was being seen in the more trendy parts of Beijing and Shanghai and soon became popular with the local Chinese market, which now are having more disposal income to spend than what their parents had and who would not want to flaunt off their flashy status in front of their friends. Though these handsets were iPhone unlocked versions that had to be cracked from Hong Kong, they were more than welcome with the urban Chinese.
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Apple’s future in China
Apple and China Mobile intends to promote their iPhone by building their 4G mobile carrier’s which at the moment is only available in 16 cities but has plans of growing by more than 500,000 based stations and by the end of the year cover more than 340 GDP-rich cities. Since china’s terrestrial internet is not built yet as that of US and other developed economics and China Mobile is likely to be the primary internet service provider for the 750 million consumers that do not have the availability of a wired internet which will further fuel the demand for china’s consumers who are becoming digital.
The Apple Store better known as the Apple Retail Store is the retail store chain operated and owned by Apple Inc that deals with consumer electronics and computers. The store also sells Macintosh personal computers, iPads, iPhone, iPods, and consumer electronics like the Apple TV and third-party accessories. All the stores offer their customers a Genius Bar for repairs and technical support including free workshops available for the public with the high-profile stores featuring a theater for workshops and presentations with a studio that trains on all Apple products. sources
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