According to TechSci Research report, air purifiers market in China is expected to grow at by 18% from 2018 till 2021, due to growing consumer awareness about air purifiers, increasing industrialization, rising consumption of coal for power generation and growing vehicular emissions.
Hence, why there are more and more Chinese citizens interested in purchasing an air purifier. In this article you will find, how to market your air purifier business in China.
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Air Purifier market in China
China’s air purifiers market is set to expand further due to increasing consumer awareness, rapid urbanization, and surging pollution levels in the country. Increasing cases of respiratory diseases caused by various pollutants in the air, spiking emissions from automobiles, and the emergence of portable air purifiers are expected to boost demand for air purifiers in China over the course of the next five years.
Moreover, the growing demand for air purifiers from the commercial sector due to increasing incidences of bacterial infections and other communicable infections is anticipated to thrive China air purifiers market during the forecast period.
The first steps to take your business to China
Create a high-quality brand
The last thing that your business should do, is going to a price war against your competitors. However, if you do this, you will definitely lose due to a massive number of competitors. Moreover, in Mainland China there a so many manufactures, there will always be a cheaper offer.
So, what do you need to do? The answer is, offering high quality. You have to differentiate your business from the rest.
For starters, you will first need to begin with a name, an easy-to-remember logo and a catchy slogan. These aspects are generally the first things people will notice about your business. If their first encounter leaves a good first impression, they will recognize it in the future. Moreover, your prospects may even think about your brand and become loyal customers.
Next, you should have a unique selling point (USP), to attract your customers. With a UPS, you will be different from all the other competitors in the hairdressing industry. Prospects will be surprised and enthusiastic while existing customers will come back for more.
Collaborate with e-commerce platforms
10 years ago, who would have thought that you could connect with someone from the other side of the earth. It’s all thanks to the internet. The e-commerce market in China is rapidly growing and is expected to expand even more. Even air purifier brands could benefit from the internet.
Why do Chinese consumers buy almost everything online? The most important reason why Chinese consumers purchase so much online is, that it simply takes less time. Going to the shop consumes a lot of time and shopping itself can last almost an entire day.
Online shopping has become a real trend in mainland China. Buying a present, a piece of clothing, or your groceries, you can do this all with your smartphone and a few clicks. It’s that easy. After that, you just have to wait for your package to arrive at your doorstep.
You don’t have to go out on a rainy day or take the subway packed with lots of people, today you have the choice to stay warm at home and buy an air purifier device online.
Social media and WeChat
Today, being active on social media is a must for a brand, and your imported beer brand is not an exception to this. It can be a great tool for creating more brand awareness and as a marketing tool for promoting your imported beer.
It’s a fact that Chinese consumers are highly dependent on their smartphones. They do almost everything on the internet because it’s so convenient. We can say that WeChat is the biggest social network in China. Here your imported beer has the potential to reach a lot of beer lovers and become very popular.
Collaborate with Key Opinion Leaders
Last but not at least, there is another way to market air purifiers. You also have the option to work with intermediaries. Instead of you promoting your brand yourself, intermediaries can do the work for you.
Intermediaries could be actors, singers, internet celebrities, in general, they are trendsetters. These idols have many fans, who support them and want to live the same life as them. If these trendsetters use your air purifier to improve their health or to stay healthy, fans will notice your brand and want to have it too.
Keep in mind that this is not the easiest way of advertising your air purifier business. It’s difficult to say which intermediary is the most useful and has the most influence on the target audience. But when this communication tool is used the right way, it can without a doubt boost your business in no time.
Need help to take your business to China? Gentlemen Marketing Agency is a specialist in marketing to China. Feel free to contact us.