Food & Beverage
Heytea’s Transparent Craft Store: Why Showing the Process Builds Trust in China
🍵 Every week I look at what is trending on Chinese marketing platforms, and this week one story stood out for a simple reason: a tea brand decided that the best way to sell a drink was to stop hiding how it makes it. Heytea (喜茶), one of China’s biggest new-style tea chains, just opened […]
