A 608 million RMB Joke

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Jian Nan Chun (JNC), a giant in China’s alcohol market recently released a commercial on CCTV. The broadcasting of its commercial on CCTV costs 608 million RMB.
The huge investment JNC put into the “gorgeous ad” is to spread and build their company image in the audience’s mind. They did it! However, it gets effect in a negative way.

At the beginning of the broadcasting of the ad, people discovered that it looks similar to the opening of a U.S. drama “Song of Ice and Fire: A Game of Thrones”. Actually, they are almost the same!

Jian Nan Chun ads

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The opening of “Song of Ice and Fire: A Game of Thrones”

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One week later, newspapers and media began to publish and share this news online and the netizens in China seem to be quite cruel to this ad:

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Xinmin Evening Evening Paper: the AD put by Jian Nan Chun recently on CCTV was discovered plagiarizing an opening of a U.S. drama…

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Cheng Du Business: “JNC ad” or “A Game of Thrones”? I can’t tell them…

It was even published by the paper media such as Xin Min Evening Paper.

Netizens also show no mercy for their plagiarism.

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@Elalion： I don’t want even bother cursing the Jian Nan Chun ad…Why don’t you simply use the original one!

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@DengPaul：”JNC” successfully “exceeds” their marketing target!

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@Oriental Entrepreneur: How can they treat the boss of the liquor factory who never watches US drama like that?

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